Most agencies should consider using a blog as a communication tool for employees and clients. Essentially, blogs are simple Web sites. They are perhaps one of the easiest—and quickest—technologies to implement.
Creating a blog is simple. Sign up for an account at Blogger.com, TypePad.com, WordPress.com, or another blog publishing tool of your choice. Next, select a name for your blog. Finally, choose a theme. A theme determines what your blog will look like. Each company provides a number of predefined templates to choose from. These templates can be changed later if you decide you want a different look. The three tools listed here allow you to sign up and create a basic blog for free. Here are some additional details:
Blogger.com is owned by Google. If you already have a Google account (a Gmail account) you can use that account to sign up.
TypePad.com is a very popular option. Many insurance blogs utilize TypePad as their blogging platform.
WordPress is an open-source blogging platform. This means that the software is available for free. Additionally, because Word Press is open source, the developer community continually develops new features for the platform.
