In another example of the growth and importance of the mobile Web, Travelers Insurance has launched one of its first mobile applications: Auto Accident Help for iPhone and Quick Connect for BlackBerry smartphones. Both applications are free for anyone to download. Auto Accident Help is available at the iTunes store and Quick Connect is available on Travelers.com.
While anyone can use these applications for auto accident assistance, Travelers customers will have the added advantage of being able to start the auto claim process directly through the iPhone application and the mobile Web site.
“Immediately after an accident, it is natural to feel unsure about what steps to take and we want to be there to help guide people through the process,” said Patrick Gee, Senior Vice President for Travelers Personal Insurance Claims. “Our new mobile applications allow us to do so by helping consumers with the necessary and important steps after an auto accident.”
Integrating Travelers’ online claim reporting into the new mobile applications is part of the company’s ongoing mobile strategy that first began with the launch of the mobile Web site in late November 2009. The number of people accessing news and information daily on the mobile Web more than doubled in 2009 compared to 2008, according to comScore.
Travelers is the latest in a number of insurance companies to create and provide mobile device applications. For more information visit Travelers.com/mobiletools.
