Understanding consumer behavior is a key to making sure your agency will continue to prosper.
In this TED talk by John Gerzema, co-author of the book The Brand Bubble, he says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.
How is your agency changing to meet the needs of your clients as these cultural shifts take place?
I thought it was very interesting also. The real key is discerning what to do and then actually getting it done.
Steve,
Thanks for posting this video. Very interesting. It tracks a book I read this weekend – Reset by Richard Florida. A lot to think about and take action on.
Duke