comScore has released the latest online video statistics as of April 2010. YouTube continues to be the largest provider of video, garnering 40% of all online video views. That’s what happens when 26 hours of videos are uploaded to a site every minute. Other services continue to try to chip away at YouTube’s lead. A new site, Vevo.com, did make a splash. Started in December 2009, the music video site received about 25% of all Web video views.
Other notable statistics include:
- 178 million U.S. Internet users watched video during the month, representing 83.5% of all U.S. Internet users.
- The average YouTube viewer watched 96 videos.
- The average Hulu viewer watched 24.7 videos… at an average of 2.5 hours per viewer.
- The average duration of videos watched was 4.4 minutes. That’s still a pretty short amount of time, but it’s almost double the time from previous years.
