“There’s an app for that” is Apple’s catch phrase to promote the literally thousands of applications that can be downloaded to an iPhone. Whether you want to check the weather or traffic, bide time playing a game, or study a new language, there is likely a free or paid application that you can access.
While Apple may be best known for mobile apps, BlackBerry, Android, and other devices also have a huge range of apps available in their stores, as well as in those operated by mobile service providers.
To get a better sense of what’s popular and what’s not now, Nielsen recently launched its App Playbook, surveying more than 4,200 people who had downloaded an application in the past 30 days.
- 21% of American wireless subscribers had a smartphone in Q4 2009, up from 19% in the previous quarter and significantly higher than the 14% at the end of 2008.
- 14% of mobile subscribers have downloaded an app in the last 30 days.
- Average number of apps—Smartphone: 22; Feature phone: 10; BlackBerry: 10; iPhone: 37; Android: 22; Palm: 14; Windows Mobile: 13.
- Games are the most downloaded apps—both free and paid.
- Facebook, Google Maps, and Weather Channel are the most popular apps across smartphones.
- Social Networking: Facebook is clearly the favorite app, but MySpace is hugely popular among teens; LinkedIn attracts adults ages 25-44.
- News/weather: The Weather Channel was used by 58%; age distribution across sites was similar, except for Time Mobile and Thomson Reuters.
- Shopping: Amazon and eBay lead the way (57% and 41%).
- Music: iTunes, Pandora, and Sirius XM appeal more to males, while Yahoo
Steve….great material (as usual) …. As President of the ’4 profit’ portion of Kansas PIA … I am interested in what you might charge to come to Kansas (KC area or Wichita or Manhattan) and do a “Boot Camp.”
Advise at your convenience.
“MO” Greenwood
Insurance Group of Junction City Kansas