In a previous post I stated the case for why an agency that wants to grow must have a comprehensive marketing system. I ended with this paragraph:
Technology is available to help you manage your marketing system. The first step is to understand the need for marketing. Then, create a marketing strategy for the agency, implement [...]
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Over the last few months, I’ve been working on a new marketing program for personal lines and small commercial business. (The personal lines program is scheduled to be released on May 1). As a result, I’ve been thinking a lot lately about how important a successful marketing program is for an agency’s long-term health. On September 1, 2009, Portland insurance agent Robert Spruill of Brooke Auto Insurance consented to a Cease and Desist order from the Oregon Department of Insurance. Spruill had not properly disposed of business records that contained sensitive client information. I read an interesting article in the August issue of Wired magazine by Robert Capps called “The Good Enough Revolution: When Cheap and Simple Is Just Fine.” The basic premise of the article is that most people have become conditioned not to expect perfection in their products and services. |
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