The Obama campaign for President is a study in how to effectively use technology to communicate with people. Yet as the new staff moved into the White House offices in January, they found themselves in the technological Dark Ages. As Obama officials try to bring the same social media sophistication they used in the campaign to governing, they have run smack into the constraints of federal bureaucracy, encountering a jumble of disconnected phone … [Read more...]
Technology in the New White House
Filed Under: bits&bytes, social web Tagged With: communication, study, technology
Google Adds Social Networking Tool
Google has released a new service called Google Friend Connect that makes it possible for Web sites to easily add social networking features that don’t require visitors to join a new social network. Google Friend Connect lets any Web site operator easily add functionality to a site that lets visitors join the site, see other users of the site, and participate in social networking activities such as commenting on and rating content. From a … [Read more...]
Filed Under: cool tools, marketing, social web Tagged With: Google, services, social networking
One Big Trend for 2009
One of the most important jobs of an agency owner or manager is to look into the future and try to understand the trends that will influence the organization. As I tried to think about the major trends I expect to see over the next year, I realized that there is really only one: changes in how you communicate with your prospects and clients. There are different labels being applied to these communication changes: Web 2.0, social media, blogs, … [Read more...]
Filed Under: opinion, social web Tagged With: customer service, marketing, social web, trends
Tools for Finding People on the Web
FindMeOn is a profile management service that connects online identities across social networks, blogs, and photo sharing sites. This is a meta-social network that you can use to update all your sites simultaneously. You can hide select profiles from coworkers or family and use identity controls to share only the content you want. PeekYou is a site that enables users to search for people by first and last name, username, tags, or location. The … [Read more...]
Filed Under: cool tools, marketing, news, social web Tagged With: search engines, services
Social Network for Insurance
Sexy Insurance is a social networking site similar to MySpace or Facebook, but built especially for the insurance industry. Users log in, create profiles, network, share photos and videos, create and join user groups, find jobs, and more! The site has already had over 2,500 visits from 24 countries since launching in early January of this year. I am not sure about the origins of the name, but as far as I can tell, there is nothing … [Read more...]
Filed Under: news, social web Tagged With: social networking
Web 2.0
As a buzzword, nothing comes close to Web 2.0. Nobody really seems to know exactly what it means, but we hear and read about it everywhere. Is Web 2.0 something you should pay attention to? What will the Web 2.0 experience mean for your agency? At the consumer level, Web 2.0 refers to blogs, Wikis, social networks, mashups, and similar Web applications that allow people to publish information and content on the Web and to connect and collaborate … [Read more...]
Filed Under: news, opinion, social web Tagged With: jargon, social networking
