I often come across technology and Internet tips that help solve pesky problems and irritations, or are just plain fun, and I wanted to pass these gems on to you. If you have discovered something useful or have a tip that has helped solve a problem, let me know and I’ll share it on this page.
Mobile Apps
SehMobile creates an insurance-specific mobile app that you can customize to keep the cost down. It is also designed to allow you to make changes and have the app receive the changes without your user needing to update the app. SehMobile charges a setup fee and a monthly hosting fee, and you can have as many of your customers or prospects download the app for free as you want. We have been able to negotiate an additional 10% discount off the setup fee at SehMobile for TAAR subscribers. Make sure to use the promotion code TAAR to receive this benefit.
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Download Steve’s mobile apps:
Steve Anderson Pocket Ref • TAAR Mobile
WordPress
SlideShare WordPress plugin: This plugin allows you to easily add SlideShare presentations to your blog by just copy pasting the default WordPress embed code. It has one (!) setting, “default width. If you set that setting, it will make all presentations appear at the width you set there, allowing you to easily adapt the width to your theme’s content width.
Websites
Agency User Reviews: Reviews of products and services tried and tested by agents in their insurance agency… either successfully or not!
Choosing the Best Agency Management System: This course details the 5 critical steps an agency must take to make sure they pick the very best agency management system to run their agency. A mistake will cost you thousands of dollars and days of lost productivity. Pick the right system and your profitability will soar! This free course will teach you how.
Client Information Security Blog: Helping organizations protect private client information from the consequences of a information security breach.
Articles
Mobile—It’s the Way to Go
PIA’s Ellen D. Kiehl, Ph.D., senior research analyst, caught up with renowned technology guru Steve Anderson for an update on how producers use mobile devices to boost sales and connect with prospects and clients.
A Balanced Approach to Agency Marketing
Generating a profitable, high-margin book of business requires a balanced approach to marketing and sales – built on processes that are sustained over the long haul. Steve lays out how an agency can achieve such a successful marketing and sales process that is both high-touch and high-tech.
Transforming Your Agency
(Florida Underwriter August 2010 cover story)
Our business and social worlds are being transformed right before our eyes. As technology forecaster Daniel Burrus said in his January 2009 newsletter TechnoTrends: “We are now at the dawn of a profound technology-driven transformation that will make the changes we have experienced over the past 25 years seems small and slow. We are about to transform how we sell, market, communicate, collaborate, innovate, watch TV, learn and, as you might guess, much more.”
As these technologies evolve, the implications for the insurance industry are significant. The marketing, sales, communication, and customer service activities that agencies have relied on for years to grow their organizations are changing. Young, Internet-savvy consumers are using search engines and web sites to research all types of online purchases. They are communicating and meeting through social networks. They don’t call when they need something, they text.
Diving Into Internet Marketing
(American Agent & Broker December 2009)
Everybody’s doing it, including your customers and your competitors. And although it’s important to become involved in all of the latest social networking tools, make sure there’s water in the pool before you take the plunge.
