A recent blog posting by marketer Seth Godin caught my attention, and I’d like to share it with you in its entirety: Most existing systems (organizations, cities, careers, governments) are resilient to external shocks. If they weren't, they wouldn't still be here. Earthquakes, edicts, and emergencies come and they go, but the systems remain. And yet, it's the emergencies we pay attention to. No single event demolished the music business. … [Read more...]
Understanding the Post-Recession Consumer
Understanding consumer behavior is a key to making sure your agency will continue to prosper. In this TED talk by John Gerzema, co-author of the book The Brand Bubble, he says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. How is your … [Read more...]
