what • others • say

Steve’s passion for finding new ways for technology to help insurance agencies’ bottom line is positively infectious. You simply can’t attend any class or seminar with Steve and not come back to your agency full of fresh ideas. — Tracy Brown, Morrow Insurance Agency, Inc.

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about • steve • anderson

Steve Anderson is a nationally known authority on insurance technology. Ask anybody!
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work • with • steve

Want to work with Steve Anderson or hire him to speak? read on »

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Create a Marketing System

Over the last few months, I’ve been working on a new marketing program for personal lines and small commercial business. (The personal lines program is scheduled to be released on May 1). As a result, I’ve been thinking a lot lately about how important a successful marketing program is for an agency’s long-term health.
It seems [...]

Fixing Follow-up Failure

The biggest reason agents don’t write more business is because they don’t follow up. If agencies fixed this one thing, they would automatically increase the number of new clients.
Here is how most agencies operate: they spend the time, effort, and money to create a process that identifies potential prospects and educates them on how the [...]