I have played a very small part in an interesting marketing experiment that might be a good lesson for how agencies could leverage some of these new marketing tools.
A little background — I ran into my neighbor and friend, Randy Elrod, and his wife, Chris, at a local Mexican restaurant last week. They asked us [...]
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It is becoming increasingly important for everyone in the insurance industry to take a hard look at our ability to attract new talent. Of the approximately 78 million Baby Boomers, about 8,000 turn 60 every day. The industry has a long way to go in order to attract and retain enough people to replace retiring [...] The biggest expense in any agency is the staff. Of course, a quality staff is also the most valuable asset. Unfortunately, most agents I meet report that they are having a hard time identifying, recruiting, training, and retaining qualified staff. Outsourcing. Just saying the word out loud raises questions and emotions. During several recent presentations, I have started talking about outsourcing as an option that agencies should consider. In fact, a few agencies have already started hiring staff from another country to work for them. That said, many agency owners and staff react negatively to [...] |
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   "This recommendation is probably one of the easiest I have ever written. Simply stated, there are few people in an industry that can truly be called a 'Guru' and Steve is among those rare few." Jim Coyte's endorsement of Steve's work as Executive Editor at The Anderson Agency Report       |
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