about • steve • anderson

Steve Anderson is a nationally known authority on insurance technology. Ask anybody!
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work • with • steve

Want to work with Steve Anderson or hire him to speak? read on »

what • others • say

I wanted to thank you for attending our program. Your presentation was dynamite. I learned many new things. Probably most important was stimulating thought for the future. It is both frightening and exciting. — Mike Walston, IIAW Automation Committee Member

where • is • steve • anderson?

Check out Steve's current schedule, then contact him to come to your area... read on »

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Strategy First; Technology Second

In a previous post I stated the case for why an agency that wants to grow must have a comprehensive marketing system. I ended with this paragraph:
Technology is available to help you manage your marketing system. The first step is to understand the need for marketing. Then, create a marketing strategy for the agency, implement [...]

Create a Marketing System

Over the last few months, I’ve been working on a new marketing program for personal lines and small commercial business. (The personal lines program is scheduled to be released on May 1). As a result, I’ve been thinking a lot lately about how important a successful marketing program is for an agency’s long-term health.
It seems [...]

Diving into Internet Marketing

The cover story in the December 2009 issue of American Agent & Broker is an article by me where I describe the different ways the Internet can be the best marketing tool an insurance agent can have at their disposal.
Consumers’ buying and shopping habits have changed. Think about what you do when you’re thinking of [...]

ACT Podcasts on Agency Productivity and Internet Marketing

I have been involved in one way or another with the Agent’s Council for Technology (ACT) since its inception in the mid 90’s. ACT is a partnership of independent agents, companies, technology vendors, user groups, and associations dedicated to enhancing the use of technology and improved work flows within the Independent Agency System.
ACT held their [...]

Helping Agents Stay Ahead in the Technology Game

As I travel across the country talking to agents, the question I hear most often is, “Can you just give us a couple quick tips on the top things we can do right now to make our agency more profitable and effective?”
The answer is, YES!
As an insurance technology consultant and editor, I’ve been able to [...]