what • others • say

I really, really enjoyed your presentation last week at the Technology conference in Greensboro. The content of your presentations as well as the way the information was presented was enlightening, informative and exciting. Nice job! — Mark Devereaux, VP Marketing & Sales, Jenesis Software

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about • steve • anderson

Steve Anderson is a nationally known authority on insurance technology. Ask anybody!
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Understanding the Post-Recession Consumer

Understanding consumer behavior is a key to making sure your agency will continue to prosper.
In this TED talk by John Gerzema, co-author of the book The Brand Bubble, he says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new [...]

Strategy First; Technology Second

In a previous post I stated the case for why an agency that wants to grow must have a comprehensive marketing system. I ended with this paragraph:
Technology is available to help you manage your marketing system. The first step is to understand the need for marketing. Then, create a marketing strategy for the agency, implement [...]

Create a Marketing System

Over the last few months, I’ve been working on a new marketing program for personal lines and small commercial business. (The personal lines program is scheduled to be released on May 1). As a result, I’ve been thinking a lot lately about how important a successful marketing program is for an agency’s long-term health.
It seems [...]