Using Stickers to Brand Your Agency

Keeping your agency’s name and brand in front of prospects and current clients is always a good idea.

Sticker Mule

There are multiple ways of doing this. For years, many agencies used calendars — either bigger paper calendars or magnetic calendars that would stick on the refrigerator. There are some companies that specialize in branded promotional products. These are the ones you see vendors giving out at convention trade shows. These products are all potential ways of keeping your organization visible to your ideal prospect and client.

One item that is not typically included in these promotional product catalogs are stickers. Moreover, they seem to be a hot item with certain people. People put stickers everywhere — laptop cases, motorcycle helmets, and who knows where else.

“How Should Your Agency Grow – Organically or Through Acquisition? – Episode 026”
by Steve Anderson and Ryan Deeds

Sorry, listening to the audio on this website requires Flash support in your browser. You can try playing the MP3 file directly by clicking here.

Summary:

In this episode of “The Digital Broker”, Steve and Ryan discuss the need for growth in an agency and compare the pros and cons of organic growth versus acquisitive growth.

By listening to this episode, you will learn:

  • The difference between organic and acquisitive growth
  • How to determine the value of an acquired agency
  • When the operations department should be involved
  • The components of organic and acquisitive growth
  • Problems inherent in each type of growth
  • Distinct kinds of perpetuation models

 


The Digital Broker podcast is brought to you buy Indio Technologies. Indio turns the application and renewal process into an online TurboTax like experience for your clients. As a result, the 1,000+ agents using Indio provide their clients with a top-rated customer experience, reduce their E&O exposure, and outgrow their competition. To learn more about Indio, click here!

Why Satellite Might Be a Good Internet Backup Solution

Operating any insurance organization today requires a stable, high-speed Internet connection. Obtaining a premium quote for a prospect, requesting a policy change for an existing client, operating your online agency management system, even making a telephone call — all require Internet access.

satellite internet backup

Because of our dependence on the Internet, I have recommended for many years that every agency make sure they have redundant Internet connections from different service providers. Adding a satellite connection as an Internet backup is a simple and effective disaster recovery option that will go a long way toward helping you make sure you can continue to operate effectively.

Help Improve Agency Password Management: Survey from ID Federation

Every agency has to deal with password hell.

ID Federation

An agency with 50 employees that conducts business through 65 carriers or MGAs must, at a minimum, ensure the security of 3,250 IDs to protect the personal information of its clients. Industry experts have projected that the cost of compliance, including adding and deleting user IDs and passwords, may soon reach as high as $3,000 per employee per year.

Multi-factor authentication (MFA) and emerging laws on cybersecurity soon will further complicate credential management (user IDs and passwords) for agencies, brokers, MGAs, and carriers.

This can’t continue.

“Ensuring the Perpetuation of the Agency – Growing Owners from Producers (Featuring Cooper Jones) – Episode 024”
by Steve Anderson and Ryan Deeds

Sorry, listening to the audio on this website requires Flash support in your browser. You can try playing the MP3 file directly by clicking here.

Summary:

In this episode of “The Digital Broker”, Steve and Ryan speak to Cooper Jones, the President of The Crichton Group, the largest independent insurance agency in Middle Tennessee. Together, they discuss the methods that agencies and brokerages can use to ensure their perpetuation over time.

By listening to this episode, you’ll learn:

  • What it is like to grow from being a producer to an agency owner
  • What it takes to be positioned to buy an ownership role in an agency
  • How to identify a successful producer
  • How to transition and empower an agency to being service-oriented
  • The different options for agencies to self-perpetuate

 


The Digital Broker podcast is brought to you buy Indio Technologies. Indio turns the application and renewal process into an online TurboTax like experience for your clients. As a result, the 1,000+ agents using Indio provide their clients with a top-rated customer experience, reduce their E&O exposure, and outgrow their competition. To learn more about Indio, click here!