What We Dig Into
– What are the crucial pillars in having a phenomenal customer experience.
– What are the growth cycles that all businesses go through.
– Why not taking a risk could sometimes be the biggest risk.
– How can we grow our business just like Amazon.
Like many of you, I use the Google search engine to find information on the web. It’s quite amazing to me how easy Google makes it to look through millions of pages of online information and then direct me to pages that likely have the information I’m looking for. I take the process for granted. I also realize that I am only using a small fraction of the capability available to me through Google search.
I’m always looking for shortcuts and hidden tips and tricks that will help do my research quicker and easier. Listed below are some additional Google search capabilities that I include as a reminder or as a new way to accelerate your search for just the information you need. I hope you find some of these useful.
1. Perform Quick Calculations
Today’s newsletter is a bit more technical than usual. My purpose is not to make you technical experts on tracking online marketing activity that will enhance your marketing and communication efforts but to help you understand what is possible so that when talking with your team, you have a better understanding of what’s possible.
What is UTM?
A UTM, which stands for Urchin Tracking Module, is a tool that allows you to track your web traffic in detail. UTMs are pieces of code that are included at the end of a website link or a URL. Once UTM information is added, you will be able to track data about where the traffic generated by your various marketing activities originated.
How You Can Learn from Amazon
Amazon was the fastest company to reach $100 billion in sales ever. It is one of the most successful companies in the world. Aren’t you curious how Jeff Bezos did it? And, more importantly, what you can learn? Fortunately, Bezos gave you his plan, if you just know where to look.
Steve Anderson spent his career in the insurance industry focused on risk and business growth. He is a leading authority on insurance, risk management, technology, and innovation. His new book, co-authored with Karen Anderson is a fascinating look at Amazon’s record growth. The Bezos Letters takes you through Jeff Bezos’ shareholder letters and distills them into growth principles you can apply in your company.
||October 10, 2019
||Skip Prichard – What You Can Learn From Amazon – The Bezos Letters
||Skip Prichard Blog
In today’s ever-changing business environment, it’s essential to keep your skills current and be a lifelong learner.
According to new LinkedIn research, 69% of professionals think their skills are more important than college education when job seeking and more than 76% wish there were a way for hiring managers to verify their skills so they can stand out amongst other candidates.
LinkedIn recently started rolling out Skills Assessment quizzes. These assessments are a new way for you to validate the skills you have.