Diving into Internet Marketing

The cover story in the December 2009 issue of American Agent & Broker is an article by me where I describe the different ways the Internet can be the best marketing tool an insurance agent can have at their disposal.

Consumers’ buying and shopping habits have changed. Think about what you do when you’re thinking of buying a new product or service. For most people, the research process starts by going to the Internet and searching for that product or service.

To read the entire article simply to to the American Agent & Broker web site by clicking the link below.


Steve Anderson provides information to insurance agents about how they can use technology to increase revenue and/or reduce expenses. He speaks professionally to hundreds of agents each year on the future of technology, the social web, and how insurance agencies can establish their Internet presence.

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