More Adults are Now Texting

According to a new report from Pew Research Center’s Internet & American Life Project, 72% of American adult cell phone users now send and receive text messages, up from 65% last September.

Teens continue to text more than adults with 50 messages a day “on average,” in contrast to the “typical 10 text messages sent and received by adults” every day, Pew said. The non-profit organization compared the results of its May survey of 2,252 adults with a survey it did previously on the cell phone habits of teens ages 12 to 17.

According to Pew, reasons for the increase include reaching “a point where enough other people are texting that (adults) are drawn into using it because they can finally use it to communicate with a substantial number of their friends and family.” Also, “it may be that folks have been pushed by pricing into unlimited texting plans, which has the effect of encouraging people with those plans to text more, because they no longer think of the cost, and then text more people more often.”

Some of that texting is done from behind the wheel. In a recent study, Adults and Cell Phone Distractions, Pew said that 27% of adults say they have texted while driving. The same proportion of driving-age teens (26%) also admit to doing so.

Steve Anderson provides information to insurance agents about how they can use technology to increase revenue and/or reduce expenses. He speaks professionally to hundreds of agents each year on the future of technology, the social web, and how insurance agencies can establish their Internet presence.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Leave a Reply

Your email address will not be published. Required fields are marked *

One thought on “More Adults are Now Texting