GEICO has launched a new Facebook app called GEICO Shortcuts. It gives GEICO policyholders access to their insurance information using the functionality of their Facebook account. “Facebook’s dramatic growth has significantly changed the way people consume information,” said Steve Smith, GEICO assistant vice president for information technology. “We’ve created an app that makes it easier for customers to get access to GEICO within the Facebook environment.”
Some features of the GEICO Shortcuts app include: ability to pay your bill, retrieve your ID cards, get GEICO privileges deals, rate caveman photo crasher photos, and unlock tokens by performing certain tasks within the Facebook app.
What is your agency doing to communicate and interact with your policyholders on platforms like Facebook?