eCommerce is big—all of us, except for the most paranoid, have bought and most likely sold online. Many businesses are using Facebook to reach new customers and/or engage current customers. When it comes time to make the sale, many businesses send their customers outside of Facebook to their shopping cart or other online sales system.
Intuit has launched a Facebook app that lets you sell 100% on Facebook with no need for a customer to click out of Facebook to purchase your product. Intuit’s Facebook app is called SimpleStore. Once you install this app on your business page, according to Intuit’s blog post, SimpleStore will find your business page and ask your permission to install Intuit’s app to create your store on Facebook. It creates the Store tab and your SimpleStore shows up immediately. From now on, any changes you make to your product catalog are automatically and immediately reflected on both your website and Facebook.
Whether you like it or not, consumers will purchase products and services the way they want. What is your agency doing to capture and engage the online consumer? And, what are your vendors doing to support you in this process?