Webmaster Academy: How Search Works

One of the topics I discuss at my Agency Internet Boot Camp is how search engines actually work. It is an important topic if you want your agency website to appear higher in search results.

First, your site needs to be “discovered” and comprehended by search engines, and understanding the fundamentals of how search works can help. Google has lots of computers that continually visit and analyze Web pages. These computers are collectively known as Googlebot. They give Googlebot an initial set of sites, and then send it out to visit those sites. It scans the content, and then follows links to other sites or pages that it finds. It then repeats the process on each page it lands on, and continues to spider out, hence the term “spidering” or “crawling,” which many use to refer to a search engine’s discovery process.

When Googlebot visits a page, it downloads and stores a copy (called a “cached” page) to their index. It analyzes each page, noting the words and any other relevant content. Googlebot understands some types of content, like text, better than others, like images or Flash (you can find some ways to make these better understood in Webmaster Academy). In order to perform well when customers search for you, it’s important that Googlebot can access and understand the content of your website.

Each time someone searches on Google, ranking algorithms draw up a list of relevant pages from the index of information that Googlebot has saved while “crawling” the web. This list is given back as the Google Search results page. To see if your website is included in Google’s index, you can use the site search operator, restricting search results to your site’s domain. For example a search for [site:youtube.com ] would only show results from the website youtube.com.

For a more visual look at Google Search, check out the How Search Works video below. If you’re interested, there’s a lot more to learn that’ll help you build your online presence at the Webmaster Academy.

Steve Anderson provides information to insurance agents about how they can use technology to increase revenue and/or reduce expenses. He speaks professionally to hundreds of agents each year on the future of technology, the social web, and how insurance agencies can establish their Internet presence.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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