EZLynx Marketplace will ultimately enable third-party vendors, insurance carriers, and large MGAs and brokers to build custom applications for, and market to, the vast EZLynx customer base. These custom applications can leverage the robust quote and policy data available through the EZLynx quoting engine and the EZLynx policy download engine to offer new and innovative services to the EZLynx customer base.
“EZLynx Marketplace will eventually allow agents to buy these applications with the click of a mouse just like consumers purchase apps for smart phones today,” says David Taylor, Vice President of Product Integration at Webcetera. “We believe strongly that the extensive EZLynx network of over 5,000 agencies will make this a compelling business model for third-party vendors and insurance carriers.”
Taylor, an insurance software industry veteran, has recently joined the Webcetera family to lead this effort. He began his career in 1991 as an assistant Controller at the major national MGA Combined Group Insurance Services, Inc. Taylor served in various roles including CTO for Combined Group and Quantum Integrated systems and later as National Sales Director for AgentDirectExpress and RealtimeExpress.