Automobile Head-up Displays Coming

Head-up Displays (HUD) have been a standard feature in jet fighters for decades. They soon may become a standard feature in earth-bound cars. According to an article in the Wall Street Journal, more than 800,000 cars with HUD units were sold worldwide in 2012. That number could rise tenfold over the next decade, an analyst at Tokyo’s Fuji Chimera Research Institute told the Journal.

Example of head-up display

HUDs project information like speed, navigation directions, engine RPM, and local speed limit onto the windshield of a car, directly in the driver’s line of sight. That means the driver can see all that data without looking away from the road. It can be especially helpful for navigation. Not having to take your eyes off the road could help reduce the number of accidents due to distracted drivers.

It’s safe. It’s convenient. So why don’t more drivers have it? In a word, cost. These units cost about $1,000 to add to your car.

GM put the devices in its new Cadillacs and Buicks. In BMW’s 2012 M6, the HUD is included as a part of an Executive Package (along with a heated steering wheel and smartphone integration), for $4,900. Ford broke the luxury car monopoly on the technology in the 2013 Fusion.

Rising demand should drive down cost over time, so more drivers can keep their eyes on the road. Considering the rapid growth of backup cameras, which may soon be required in all new cars by the National Highway Traffic Safety Administration, we could all benefit from better car technology in the near future.

Steve Anderson provides information to insurance agents about how they can use technology to increase revenue and/or reduce expenses. He speaks professionally to hundreds of agents each year on the future of technology, the social web, and how insurance agencies can establish their Internet presence.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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2 thoughts on “Automobile Head-up Displays Coming

  1. Hi Mo. I’m not sure we’ll see email on a heads-up display. Distracted driving might be an issue! And you certainly won’t see vendors adding this capability any time soon.

  2. I looked at the 2014 Buick advertisement yesterday – this technology will be available in the Lucerne model I believe…SO MY QUESTION IS….can I get my emails on this screen and reply….and have it go to a folder in my management system…that would be real progress. “MO”