Search engine optimization is all about knowing what terms people put in the search box. Knowing these keywords is the key to making your agency conspicuous online. There are several methods your agency can use to battle for the top spot in search engine results.
Let’s be clear, there is no way you anyone can guarantee a high position in Google’s search rankings. Please don’t be fooled by a firm that guarantees top rankings and claims to have a better relationship with Google.
Here are five steps you can use to increase your agencies search results visibility:
Google Local Search
Search engines usually display concise lists of optimized business results according to how relevant the website is to the search terms. Local search (including a location in the search) can have a different outcome. Google currently displays what’s called a “three pack” or the three most relevant listings of local business. This is an excellent opportunity for your local agency to be able to compete against the bigger brands in local based search.
Google’s local pack should be optimized by making sure your agency is listed on Google My Business. Also, your website should incorporate local terminology and keywords. Keeping your agency information correct and updated is an easy way to increase the likelihood that your company will be shown as part of the “three pack”.
Your agency information should be 100% accurate and consistent across all of your online presence. Web presence optimization aimed at local search outcomes can lift your listing’s prominence in the local package, which is exhibited prominently in localized search inquiries on best search engines.
Paid search coupled with SEO
Using paid search can be hard for smaller agencies. However, it might be worth experimenting to see if it can raise your visibility. Leveraging paid search plus SEO is another way agencies can compete against bigger businesses for local searches.
Using paid search along with an efficient SEO strategy can increase how conspicuous your agency is online. This is especially true when utilizing long tail keywords to drive traffic to your website. Longtail keyword searches have more than two or three words. Often these longtail keywords will include location information such as the city or town.
When used effectively this strategy can bring traffic to a particular landing page on your website. At this point, you can capture information so you can follow-up and build a relationship with a potential prospect.
Produce relevant local content
Creating compelling content for your website is another strategy. When creating content for your blog or website, the emphasis should be on creating valuable and relevant content. Always keep in mind your ideal prospect when you are creating this information. Also, make sure you include — as much as possible — location and longtail keyword information.
Make sure that you publish on a consistent basis. A systematic investment in time and effort creating content is a very useful tool that will help your agency gain extra visibility.
You can also leverage public relations and local event information to boost your web presence.
Being a visible part of the local community is an excellent way to emphasize local information. This local information will help your agency be more visible to the search engines for local search.
Working with a trustworthy local media opening gives you chances to generate stories, quotes, and media appearances along with relevant and valuable articles. You can also boost both your agency online presence on important local media platforms and build natural and quality links back to your website.
Mobile compatibility and user-friendly
Making sure your website is mobile-friendly is critical for search engine optimization. Local businesses now have to build a mobile friendly website to keep up with the Google’s Mobilegeddon which penalizes websites lacking mobile responsiveness.
Emphasis is being put both on mobile site performance and mobile friendly implementation by search engines. Having a mobile friendly website will push up your ranks in the local search results.
Following these steps will help you make sure your website is optimized. An optimized website will help you become more conspicuous to the online consumer. Being on top of the search engine results is not easy and requires constant attention.
But, following these simple steps will help your agency increase its search rankings.