How to Leverage the New LinkedIn Video Option

Some stories are better shown than told.

Video allows you to evoke emotion, show your personality, transport viewers, teach something or share some incredible piece of insight when words and images alone aren’t enough.

As a LinkedIn Influencer, I have had early access to their experiments with using video as a posting option. LinkedIn’s first test was a mobile app called “Record” that allowed Influencers to record short 30-second question and answer videos. These videos would show up in followers’ news feeds. The capability of “Record” is now being incorporated into the LinkedIn mobile app, so anyone will be able to record and share videos directly from your mobile device.

LinkedIn Video Option

This new capability is being rolled out to everyone over the next few months. You will know you have this new option when a video camera icon shows up on the top right of your newsfeed.

LinkedIn Video

 

Click here to view a LinkedIn video post I shared about how agents and brokers should start creating and using chatbots. We cannot wait to see how you use this new way to tell your stories on LinkedIn.

Watch this short video from LinkedIn for examples of the kinds of video that are likely to generate engagement on LinkedIn. You can also view this SlideShare to get some ideas.

Keep in Mind

Here are some things to remember as you use the new LinkedIn video option:

  • Your existing privacy settings on what you share will also apply to video uploads.
  • You should share high-quality videos that reflect how members already use LinkedIn to find new opportunities and make connections. For example, sharing your perspective on news stories, giving an insider look at an industry event you are attending or showing off a new product your startup just launched.
  • You cannot currently stream live video. You can record a video and upload an existing video saved to your device.

Some LinkedIn Video Technical Details

  • Supported files include ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM
  • Max file size is 5GB, and minimum file size is 75KB
  • Maximum video length is 10 minutes. You will have a much better chance of your video being viewed if you keep it short and to the point.

For Android devices: You will still be able to access and use other applications while your video is uploading in the background. You should receive a notification when your video is ready to view.

For iOS devices: To have a successful upload, you will need to remain in the LinkedIn app while the video is uploading. You may experience the upload stall while the app is in the background. Once the video is uploaded and begins processing, you can use other applications. You should receive a notification when your video is ready to view.

Disabling Autoplay of Videos

Some videos may automatically start to play with the sound muted when you scroll down your LinkedIn newsfeed. If you do not like videos automatically starting to play when they are visible, you can disable the autoplay setting.

To Disable Autoplay for All Videos:

  1. Click the Me icon at the top of your LinkedIn homepage.
  2. Click Settings & Privacy.
  3. Under the Basics section of the Account tab, scroll to Autoplay videos and click Change.
  4. Click the toggle to change the setting to No.
  5. Click Close.

Note: We recommend disabling video player-related browser extensions while on LinkedIn, since these may interfere with autoplay functionality.

Disable Autoplay for iOS

  1. Click the Settings icon.
  2. Under Account, select Video Autoplay.
  3. Choose your preference from the list of options:
    • Never Autoplay Videos
    • Wi-Fi Connections Only
    • On Mobile Data and Wi-Fi Connections

Disable Autoplay for Android

  1. Click the Settings icon.
  2. Under Account, select Video Autoplay.
  3. Choose your preference from the list of options:
    • Never Autoplay Videos
    • Wi-Fi Connections Only
    • On Mobile Data and Wi-Fi Connections

LinkedIn is finally catching up with other social platforms by adding this ability to include videos as part of your engagement and interaction on the site. While you wait for your LinkedIn app to be updated with this new video option, I recommend you begin recording short videos explaining the most common insurance questions you received from your clients. Recording a library of videos will give you a head start. Let me know how it goes.

How are you using video in your agency? Share your comments below.

[ Picture Credit: LinkedIn ]

Save

Save

Save

Save

Save

Save

Save

Steve Anderson provides information to insurance agents about how they can use technology to increase revenue and/or reduce expenses. He speaks professionally to hundreds of agents each year on the future of technology, the social web, and how insurance agencies can establish their Internet presence.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Leave a Reply

Your email address will not be published. Required fields are marked *