A variety of social platforms continue to be an essential tool for insurance agents to connect with and engage prospects and clients.
As important as these tools are, there continues to be confusion about how an agency can get started using them effectively.
I recently ran across a Social Media Toolkit from the Independent Insurance Agents of Nebraska that is an excellent resource for those agencies just starting out.
Social Media Toolkit
The site provides easy to follow information on how to set up and begin using the primary social platforms I recommend, including:
The section for each platform provides easy step-by-step instructions on how to create an account. It then steps you through the process of creating your first post on each of these platforms. While the information does not go into great detail on all of the options available, it is an excellent place for any agency that has not yet utilized these platforms to get started.
The Social Media Toolkit also has a resources section that provides additional information on:
- Helpful Media Sites
- Content to Post
- Content Calendars
- Social Media Terms
Those agencies that have been using these sites to engage with prospects and clients are beyond the scope of the site. However, if you have not started yet, this is a great place to help you get going.
What tools and websites do you use to learn how to maximize your impact with social platforms?