Videos are not only great tools for engagement with prospects and clients but also a great training tool for agency staff. Developing videos for training staff about coverage questions and issues does take some time and effort. Fortunately, there is an increasing number of pre-done videos that can be incorporated into an overall training program.
Insurance Journal’s Academy of Insurance is now one option. They are offering micro-videos at no cost to insurance professionals through its new Building Blocks tool.
Insurance Journal has been a leader in using video to communicate information effectively. Their new Building Blocks tool supplies professionally created micro-videos for industry education and training teams that already have their learning management systems (LMS). The extensive catalog of videos can be used in conjunction with classes and other educational materials to enhance, extend, and even customize learning.
Academy of Insurance Video
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“Insurance Journal interviews insurance industry experts, executives, and thought leaders all the time and now their wisdom can become part of a learning experience. With these videos, users can create or supplement custom learning sessions,” said Patrick Wraight, Academy director.
According to Wraight, many insurance organizations want to add video to their training but find doing so can be expensive and time-consuming. Building Blocks is free to insurance organizations.
“This is one cost-effective way to make sure training keeps up with an insurance industry that is in a constant state of change, said Wraight.
The Academy’s Building Blocks library is regularly updated, as Insurance Journal produces new interviews nearly every week. “Building Blocks packages clips from these videos to give educators fresh perspectives they can mix into their training,” said Wraight. “With Building Blocks, we’re providing timely ideas and views from industry leaders and innovators.”
Video Training Tips
While a video is a popular and useful tool for learning, Wraight stresses that educators need to consider which videos are best for their purposes. He offers these tips:
- A video doesn’t need to be professionally created, but it does need to be high quality.
- The video should be on a timely topic, a surprising story, a compelling character, or any combination of the three to be helpful.
- More isn’t necessarily better. It is not how many videos or how long they are that matters. It only matters that the video or videos tell a story, explain the topic, or introduce a character.
- Videos have an expiration date. Video content is not evergreen, so they will have to be replaced eventually.
Insurance Journal’s Academy of Insurance delivers specialized property/casualty insurance training to thousands of insurance professionals. The Academy’s insurance learning products include on-demand and live webinars, a learning management system (LMS), facilitator guides, insurance books, skills tests, and on-site instruction. The Academy is a division of Insurance Journal, a well-known property/casualty industry news source. Insurance Journal is part of Wells Media Group, a business media company with a focus on the property/casualty insurance industry.
What video tools do you use to train your employees?