RiskLookUp: All in One Tool to Research Property Risk Information

Insurance agents have used various tools to look up and verify specific homeowner’s property information. Unfortunately, agents currently need to go to multiple websites to gather information that will give them a complete view of the property information. These tools include:

RiskLookUp Webiste
  • Municipality tax records
  • A Google search
  • Google Map search
  • Google Street View
  • A Zillow (or other property information site) search

Wouldn’t it be nice to have one website that would aggregate all of the property information into one report? I have been hoping somebody would come up with a way to aggregate the multiple sources of data about a property location and put them into one report.

Fortunately, RiskLookup has created a platform that makes it easier for insurance agents to gather property data into a straightforward report.

RiskLookUp – One Search

Currently, anyone with an insurance license can request access to RiskLookup. Before granting access, your license is verified with the National Insurance Producer Registry (NIPR). This can take some time, so if you sign up, be patient while waiting for your approval. This process helps control quality and access to the information. For example, this platform will not be available to real estate agents or mortgage brokers.

You can search for information on both residential and commercial properties. You start by inputting the street address information for the property. A small but neat feature does an instant search based on the street address you put in by using your location information from your browser. When you click on the correct street address, the city, state, and zip code information is entered automatically. This increases the accuracy of the location information and saves just a few keystrokes every time you search.

For residential locations, you can add the email addresses for any household members to receive a report on the various social platforms where they have an account. The screenshot below shows the social platform information returned for me based on my email address.

A list of social platforms based on email address

By the way, did you know that individuals can have a profile on Amazon?

Current Information Available

Following is a list of the information currently available for personal and commercial property locations:

  • Risk Map
  • Property Data
  • Street View
  • Satellite View
  • Fire Department (allows you to determine distance)
  • Flood Information (automatically retrieved from NFIP)
  • Personal Information
  • Social Media Information

The personal information and social media information will not be relevant for commercial properties as the owner is likely to be a corporation.

Location flood information from the NFIP

Location flood information from the NFIP

How to Use This Report — Risk Clues

Following are some ideas on how you can use the data provided in the RiskLookup report to get a better overview of the property to be insured:

  • Properties in the name of a trust are umbrella candidates.
  • Prospect name that is different from the “Owner Name” is an indication of a renter.
  • Different “Mailing Address” can mean a rental or seasonal property.
  • “Sale Date” may also be the same as the x-date.
  • Sale Price & Square Footage can be an indication if they are an umbrella candidate.
  • Loan amount is a good starting point for the discussion about life insurance.
  • Homeowners with Pools is an opportunity to discuss liability coverage.
  • If “Exterior Wall” data is missing, then check “Street View.”
  • If “Roof Data” is not available under “Property Data,” check “Satellite View.”
  • Square Footage can help determine if this is a high-value prospect.

Successful agents will stand out by looking at and addressing the risk rather than only the cost of coverage. By having the information about the risk, you will be able to address how to appropriately cover their property. Here are tips on how to use RiskLookup to your advantage:

  1. Know your prospect and do a RiskLookup search before meeting with your prospects.
  2. Have their RiskLookup search result open when discussing their risk with them.
  3. Review and verify the critical information with your prospects.
  4. By having the risk information at your fingertips, you can instantly discuss the best policy(s) to address their risk and coverages.

When discussing the risk, you are removing the cost of the insurance as the only factor. You can bring in some other factors for the prospect to consider. By doing this, you stand out since you are personally connecting with them, you demonstrate you have interest in correctly protecting their home or business, and you are conducting yourself as a true professional. This is what wins quality, long-term business.

RiskLookup Cost

RiskLookup is available to agents at no cost for a limited time. A free version will always be available. However, there will soon be a paid version of this tool for those who want access to more detailed data and information.

Access to data sources required to generate this type of detailed report can be expensive. While some information is available for free, more specific and detailed information likely has a price tag.

While I believe the current version does provide value, you can expect to see the development of new information and data sources.

What tools do you currently use to look up and verify property information? Leave your comments below.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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11 thoughts on “RiskLookUp: All in One Tool to Research Property Risk Information

  1. I was a subscriber and used the site quite frequently. Unfortunately it looks like they are closing the service down…it’s too bad, it helped me with my initial risk analysis. Having a source for personal and commercial lines centralized in one place was great!

  2. I wish I knew about this tool earlier!! I’ve had to use a ton of tools to verify different things (bing maps, zillow, google maps, google earth, etc. This will certainly streamline the workflow.


  3. I registered as a user and after I was approved ran my own house just to see what I could see. What I could see wasn’t good. Well over one half of the information was inaccurate, including key things like area and number of bathrooms. I even question if the photograph was of the right house. It was very grainy, but I never owned cars of the color in the garage pictured and very rarely have my garage door open as this one was. When I emailed RiskLookUp they just said results should be discussed with clients, but if I have to verify everything with them anyway it really doesn’t save any time.
    It’s a great concept but I’m afraid to rely on their data after this experience.

  4. This is a great aggregation of underwriting resources in a single website. I was just authorized on the site and used it IMMEDIATELY when working with a customer. Additionally, I shared the site with multiple coworkers.

    Thank you for the advice!

  5. This is an awesome tool. Thanks so much for sharing! I’ll be thinking of ways to implement this usage with my team of 20+ Thanks! We currently use google, bing (has better maps), Zillow, trulia, etc. and Selective Flood to determine flood zone.

  6. Wow, really good share here Steve. This sounds promising. Thanks for posting. I submitted my info. We’ll see how it goes. Hopefully a big time saver.