LinkedIn ProFinder: Another Way to Find Quality Prospects

I suspect you have never heard of LinkedIn’s ProFinder platform.

LinkedIn Profinder

It is LinkedIn’s professional services marketplace that helps people looking for services find the best freelance or independent professionals in their area. It is currently only available in the U.S. and within specific service categories. Fortunately, Insurance is one of the categories included.

Any individual on LinkedIn can request more information including a request for proposal from professionals who have a ProFinder profile. The ProFinder profile is in addition to your standard LinkedIn profile, although it does include some shared information. Making sure you have a fully complete profile is a crucial step to getting opportunities, as it’s one of the first things potential clients will see.

I am not suggesting that the LinkedIn ProFinder service will be a massive new lead source. I completed a ProFinder profile a few months ago and have received only a handful of requests for insurance information from people in the Nashville area. However, it cannot hurt to have another source of possible leads, and it only takes a few minutes to apply.

Apply for LinkedIn ProFinder Access

Inclusion in the ProFinder platform is not automatic. You will need to apply for access and be approved. It only takes a few minutes to apply and being part of the network can only help increase your visibility to potential clients on LinkedIn.

Go to this link to start the application process:

Following are a few things to keep in mind:

  • When you apply, the system will ask you to select your services. Make sure to include as many areas of your insurance expertise as possible to increase the likelihood of someone finding you. You can always edit your services later.
  • Before applying, make sure your LinkedIn profile is complete and up-to-date. The ProFinder concierge team will manually review all applications to ensure each professional has a full profile that demonstrates his or her professional status and experience.
  • The team will review and respond to all applications within two business days.

The Process

When a consumer submits a project request, the project is distributed by the LinkedIn ProFinder algorithm. The algorithm considers the following criteria when notifying you of potential leads:

  • Location
  • Services offered via Pro finder
  • Keywords
  • Completeness of profile

ProFinder is a localized marketplace, so location is a primary factor when leads are distributed. If there aren’t enough professionals in a given area to respond to a project request, the geographic radius for the project is automatically expanded to provide more service providers the opportunity to bid on the project.

You can receive email notifications when the ProFinder system determines that you are a good fit for a new project request. Your email notification preferences can be adjusted. By reviewing your client request folders regularly, you can view all the project requests that are available in your area at any given time. Any listed as “available” are still open to accepting proposals and are first-come-first-served.

ProFinder Cost

Your first ten proposal responses through ProFinder are free to submit so you can get a sense of how the platform and the process works. After ten proposals, a LinkedIn Premium Business subscription is necessary for unlimited responses to project requests. The Premium Business subscription costs $59.99 per month. Paying annually will save you up to 25%.

The LinkedIn ProFinder platform will not be a viable option for everyone. I do believe, however, that it is worth adding your profile and experimenting to see what type and quality of leads you might gather.

What LinkedIn actions or activities have you found to provide the most and highest quality leads?

Steve Anderson provides information to insurance agents about how they can use technology to increase revenue and/or reduce expenses. He speaks professionally to hundreds of agents each year on the future of technology, the social web, and how insurance agencies can establish their Internet presence.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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