As I mentioned in last week’s TechTips, I receive early notice of changes and access to updates on the LinkedIn platform. Another improvement to be on the lookout for is the LinkedIn Groups experience.
LinkedIn Groups are an integral part of the experience of participating on the LinkedIn platform. Seventy-one percent of LinkedIn users use a mobile device to access information on the platform. Unfortunately, access to the groups you are part of on LinkedIn has become a secondary consideration, especially on the mobile app.
While I still pay attention to the conversations going on in Groups, it’s much harder for me to engage because it takes multiple steps to access a group discussion and respond.
Updates to LinkedIn Groups
Accessing Groups on the iOS platform required a separate LinkedIn Groups app. However, don’t worry, Groups aren’t gone. LinkedIn is now working on making Groups a more prominent part of the central LinkedIn app experience. Their focus on re-integrating Groups back into the core LinkedIn experience means that they will no longer be able to support a standalone iOS app for Groups; that app stopped working as of February 15, 2018.
Don’t worry; your existing group memberships and contributions will not be affected as part of that change. As a preview, here are some of the improvements you will see when they roll them out to the main LinkedIn Groups web and mobile experiences:
- You will be able to discover and access Groups more easily. You’ll be able to access Groups right from the homepage, and you’ll see the latest content from your Groups in notifications and the homepage feed.
- Be a part of richer conversations. You’ll be able to post videos into your groups, @mention the members you want to weigh in, and keep the conversation going by replying to comments.
Ultimately, the goal is to create an even better Groups experience within the primary LinkedIn applications, so they are putting the focus there over the coming weeks and months.
Pay attention to the updates and improvements as they are incorporated into the web portal, Windows App, and mobile apps. If, like me, your participation in group conversations has been sporadic, now is the time to re-engage.
How have Groups impacted your use of LinkedIn?