Content is still king.
Developing engaging, helpful, and useful content is still one of the best ways to attract the attention of potential prospects — whether personal or commercial consumers. Producing good content continues to be hard. Once created, you want to repurpose that content in as many different formats and media as possible to gain the maximum benefit out of what you’ve created.
One of the ways I’ve been able to repurpose articles I’ve written for TechTips over the last few years is to create ebooks of a single article, or combining separate articles together. It is the same content, but when presented in a different format, it catches a different set of people’s eyes. An ebook also works well as a “lead magnet.” I provide various ebooks as a free downloadable PDF document in exchange for a person’s name and email address.
I use the Designrr platform to quickly and easily create multiple ebooks. Building a new project is fast. You just import your content, add a cover from a template, add some images if needed, and convert the project to a PDF that can be downloaded and shared.
Here is how it works:
Import Your Content into Designrr
Whenever you start a project you have two options:
1. Import URLs: Designrr creates ebooks or lead magnets from one or more web pages. It removes all the clutter like sidebars, social icons, any advertisements, and navigation, so you end up with clean content in your book. Once you have your content in the editor, you change the styling and generate the PDF.
2. Create an ebook from scratch: If you are going to create an ebook from scratch, it is best to create the content in a Word doc format or with any text editor. Once you are finished with the material, you import it into Designrr and then add images, cover, and styling to the eBook.
Designrr has an intelligent algorithm working in the background that does all the calculations necessary to optimize the content distribution throughout the pages of your project. I do recommend that you make the least amount of manual changes to the containers as possible (for example, stretching the container boundaries to cover white space) as it is better to let the platform calculate the size of the containers automatically. Otherwise, you will be doing a lot of manual editing. Let the platform do all the heavy lifting, so you do not need to.
You can move containers, but sometimes it gets a bit difficult to make sure the content ends up the way you want. If you need to move a container, the recommended way is by using the up and down arrow keys. This is done by clicking on the container you want to move up or down and then literally click on the up and down arrow keys on your keyboard.
The picture above gives you an idea of the design view of the platform. And if you click on the image, you can download an actual ebook that I created using Designrr.
Designrr has a seven-day free trial that you can sign up to give the platform a spin to see if it is a tool that will work for your organization.
Paid plans start with the Pro Plan at $39 per month. The next plan up is the Premium Plan for $49 per month. The premium plan adds additional import and export (export to Kindle, iBooks, ePub formats) capability as well as four hours of audio transcription capability. The audio transcription would allow you to transcribe audio interviews or podcasts, and import into an ebook project.
I was able to negotiate special pricing for TechTips subscribers: Get the Designrr Pro version for an annual payment of $97. It is worth every penny.
Or, you can get the additional functionality in the Designrr Premium Plan for an annual payment of $297.
Each plan includes:
- Over 200 ebook cover designs
- 3D cover image tool
- Over 200 additional project templates
While I don’t use the Designrr platform every month, when I do use it, it works great. I don’t know of a better way to repurpose content into an ebook.
What are some of the ways you repurpose your content into multiple platforms and media?