You can now listen to this article
This issue of TechTips is the last of what has turned out to be a three-part series on how to use the Amazon Polly WordPress plugin to add various types of additional content to your website – automatically.
In Part 1, I showed you how to Automatically Add Audio to Your Website with Amazon Polly.
In Part 2, I showed you how to Automatically Translate A Website Page with Amazon Polly using multiple languages.
In this last part, I will help you understand how you can use the Amazon plugin to automatically add a published article to an agency podcast.
Creating an Agency Podcast
Podcasting is big. I listen to about 10 to 12 different podcasts for entertainment and education. Your agency should consider this medium to help your clients better understand insurance and how it affects their everyday life. And, I know it is hard to get started.
An easy way to dip your toes into the podcasting pool is to use the audio files created from the Amazon Polly WordPress plugin (using the AWS text to audio service) to automatically add to your podcast. Now, I do understand that this is not a perfect solution. Here are the problems I see:
- It is not personal
- It is not conversational
- It may sound like an automated robot (which it is!)
And yet, it is still better than doing nothing.
The first step is to create a Podcast account on the iTunes Podcast Store. The details of how to do this are beyond the scope of this article. You can find the details for how to get started here.
The next step is to connect your Apple Podcast feed with the Amazon Polly plugin. The screenshot below from my account shows the information required.
Getting all the pieces in place is not simple but very doable for anyone with a bit of technical skill and who is willing to learn the steps.
I suspect there will not be many agencies that will take the time to set this process up. I decided to include this last piece to help you begin understanding the power of audio and voice. I believe adding voice capability to how you interact with clients and prospects is a trend we will continue to see.
Does your agency have a podcast? If so, leave a link so I can share with everyone.