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The response to my book The Bezos Letters: 14 Principles to Grow Your Business Like Amazon continues to be very gratifying. In addition to being on the Wall Street Journal and USA Today bestseller lists, the book is published in Korea, Japan, Taiwan, India, and Russia. It will be available in an additional eight countries in the next few months. The Bezos Letters was also included on Forbes Top 20 Books You Need To Read To Crush 2020.
This past weekend, Karen and I received an encouraging email:
Dear Mr. and Mrs. Anderson,
I’m a final year Business student from Kenya that dreams of working on Wall Street someday.
As I send this email, I have just completed your book, The Bezos Letters, cover to cover. I have to say, putting the book down was just not an option. I took it everywhere with me as I deeply enjoyed every second of it. The book made me feel as if I was walking down the hallways of Amazon offices and personally experiencing the company culture and their way of life under the leadership of Bezos.
If there’s one thing that really stood out is how you and Karen digested the Amazon annual letters so well that sometimes, I confused the book as an autobiography by Bezos himself!
This was a deeply enjoyable book and I feel like asking for when your next principles project is. Elon Musk at Tesla? Steve Jobs/Tim Cook at Apple? Maybe Bill Gates/Satya Nadella at Microsoft or Reed Hastings at Netflix?
Whatever it is, I can’t wait! Thank you for enlightening my entire week through your writing.
Karen saw the email first and brought it to me to read. We just looked at each other in amazement – a business student in Kenya. Of course, I did some research and found the book on the Text Book Centre bookstore website located in Nairobi, Kenya.
A few weeks ago, I had the opportunity to speak to the senior leadership and board of directors at Acuity Insurance about The Bezos Letters. As you can see, the Risk and Growth Mindset is resonating with a wide variety of people.
One of the common questions is, “Steve, how do I know which of the Risk and Growth Principles I should work on first?” It’s a great question, and with 14 total Principles, there are many things you could do to grow your business.
The Anderson Risk Growth Assessment
That’s why I’m excited to announce the availability of the completely updated Anderson Risk and Growth Assessment.
As a loyal reader of this newsletter, I wanted you to have access first.
Designed to be quick and easy to complete, the assessment provides you with a report that helps you understand how you can best apply the Risk and Growth Principles to your organization.
When it comes to growing any business, there’s not a one-size-fits-all-method. All businesses are in different growth cycles and face varying degrees of risk. If you take this 2-minute Risk and Growth Assessment, I’ll reveal your specific Risk & Growth Profile along with particular principles you should focus your resources on first for the most significant impact.
The Anderson Risk Growth Assessment is free, and you don’t need to have read the book to begin applying the principles. Although, frankly, the book will help you better understand the impact each principle can have on your business. Click here to get your copy of the book.
I encourage you to take the Risk and Growth Assessment right now and discover which principles can help your business grow like Amazon.
Principle #2 is to Practice Dynamic Invention and Innovation, so please provide me with your feedback on the assessment. What worked and what didn’t.
What principle will you start working on first in your organization?
PS: If you have read the book, would you do me a favor and leave an honest review? Thanks so much!