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There are a growing number of options available that allow you to create graphic designs quickly and easily. In the past, I have highlighted Canva, Visme, and Easel.ly for infographics. These platforms provide dozens of templates you can use to create an engaging image for a Facebook post, a LinkedIn banner, or an Instagram video.
However, even with these platforms, you sometimes need a custom design from a real graphic artist.
That’s the advantage of using 99designs.
There are two ways to work on 99designs.com:
- Work directly with individuals — When you have a new project, you can pick the individual artists you want to work on the project. This most likely will happen if you worked with the designer previously, and you like their work.
- Design contest — For your new project, you created a design contest. I have used the contest option for all of my projects. The advantage is you get access to a wide variety of designers and ideas.
Types of Projects
Multiple options are available for the different types of projects you might want to create. For example, a few options include:
- Logo Design
- Brand Identity
- Brand Guide
- Book & Magazine
If you are looking to create a new logo for a project or your organization, you will select this type of contest. You complete a form with information that will help the designer understand your goal. The information you provide helps the designer know what you like and don’t like. Once completed, your contest is submitted and various graphic artists are notified.
The Design Contest
These individuals have a couple of days to submit their initial design ideas for you to review. Once the contest’s initial phase is completed, you go through the designs and provide feedback directly to the artists. You may suggest a different color scheme, another way for the words to appear in the logo, a different version of the design or anything else you would like to see.
I have used this design contest process to create several different logos, a PowerPoint template design, and the cover for my book The Bezos Letters. For the book cover, I ended up being able to select from 89 different design options. As you can see in the graphic below, the winner was what we use for the book’s cover.
The total cost varies depending on the type of project and the graphic designer’s experience. You have the option to choose from new designers to very experienced designers.
99designs.com could be a good option for you to access some of the best graphic design talent from around the world. I recommend you check it out for your next project.
What are some of the options your organization uses for graphic design work?