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We have become a mobile-first world.
In 2015, Google expanded their use of mobile-friendliness as a “ranking signal” to determine what websites to display on the search engine results page. I talked about this in detail in a TechTips titled “Is Your Website Mobile-Friendly?” The information in that issue is maybe worth a quick review to understand the importance of your website being mobile responsive.
In addition to mobile-friendliness, how fast your site loads on a mobile device or desktop has been a significant “ranking signal” for quite a while. Do you know how fast your website loads on a mobile device or a laptop, or desktop?
Fortunately, Google provides a testing service (Test My Site) that will rank your website in three areas:
- Mobile Friendliness
- Mobile Loading Speed
- Desktop Loading Speed
Your site receives a grade from 0 to 100 based on each of the above three criteria.
Using Google’s Test My Site
I ran several of my websites through the tool and am embarrassed to show you the results. I could pretend that my site is perfect, but I decided to use my site to illustrate the point I am trying to make.
Your website is key to maximizing your Internet presence. We often treat our sites as a project, and once completed, don’t think about it again. That is a mistake.
According to Google:
- People are five times more likely to leave a mobile site that isn’t mobile-friendly.
- Nearly half of all visitors will leave the pages’ mobile site if it doesn’t load within three seconds.
Fortunately, the test results provide some concrete steps you can take to improve your website in each of the three areas tested. You can choose to have a report email to you or view the information on your screen once the test is completed.
While some of the suggestions on what to fix are a bit technical, whoever created or managed and maintained your website should be able to take action to correct any problems identified.
There is no question that many (most?) people begin their search for insurance information online. If your agency is not visible to that online prospect, then you’ve lost the chance and don’t even know it.
I encourage you to test your website today and make sure whoever is responsible for maintaining your site is aware of and will fix any recommendations.
How often do you review your agency website to make sure it is current and up to date? What other tools do you use to test your website?