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Creating visually appealing graphics has always been a good practice to capture client and prospects’ attention. While a simple graphic may work fine for your current needs, it’s increasingly important to step up your visual creation game. Between online articles, social media posts, and emails, we are becoming accustomed to a higher level and quality for graphic design.
A couple of weeks ago, I received a question from Steve Lipstone from the Lipstone Insurance Group in North Carolina. He had seen an engaging graphic in an article and wanted to know, “What type of software programs can you use (free or paid) to create graphics?” I thought maybe there might be others who have the same question.
Fortunately, a growing list of tools will help you create stunning graphics without needing to be a graphic designer or hire one. I have written about several of these tools in the past. Below are links to articles that describe the tools in more detail.
- Use Visme to Create Engaging Visual Content (the sample graphic on this page was created with this platform)
- How to Create Compelling Images with Canva
- Create Infographics that Capture Attention
If you don’t want to create graphics yourself, you can use one of the following outsourcing services to find graphic designers to make what you need.
- How to Use Fiverr for Small Projects
- Outsource Graphic Design to 99Designs (as a side note, I used 99Designs to create the book cover art for The Bezos Letters)
I have also been experimenting with a new platform called Crello, which is similar to Canva.
Infographics can be a great way to communicate much information in simple graphics. I use Easel.ly.
This list should tell you that there are many options available to you for creating visually appealing graphics. Whether you do it yourself or find a freelancer to create what you need, you should be utilizing all of the tools you have available to capture people’s attention.
What is your go-to platform for creating engaging graphic content?