You can now listen to this article
Sometimes crazy ideas are just that — crazy.
And sometimes crazy ideas lead to reinventing normal. The following quotes are from Jeff Bezos’ 2013 Shareowner Letter.
Nothing gives us more pleasure at Amazon than “reinventing normal” – creating inventions that customers love and resetting their expectations for what normal should be.
Failure comes part and parcel with invention. It’s not optional. We understand that and believe in failing early and iterating until we get it right. When this process works, it means our failures are relatively small in size (most experiments can start small), and when we hit on something that is really working for customers, we double-down on it with hopes to turn it into an even bigger success. However, it’s not always as clean as that. Inventing is messy, and over time, it’s certain that we’ll fail at some big bets too. —Jeff Bezos (2013 Shareowner Letter)
What are you doing to “reinvent normal” for your customers?
David Carothers has come up with a crazy idea – an insurance producer reality series. Here is how he described it in a recent email.
Here are the links if you want additional information:
I’m intrigued by the concept and plan to watch the show as it unfolds. I’ll let you decide if this is simply a crazy idea or if it might be a step to “reinventing normal.” Let me know what you think.
PS: Carey Wallace and I recorded a podcast with David talking about my new adventure – Catalyit. If you have wondered what we are building, our conversation might give you some insights.