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I have been talking lately in presentations and articles about “The Key to Technology Success.”

While I won’t go into complete details today, one of the themes for success is the eager adoption of external trends. The phrase comes from Jeff Bezos in his 2016 Letter to Shareowners.

The concept says that you need to see what’s coming and adapt quickly to remain relevant as a company. Bezos says, “Here’s a starter pack of essentials for Day 1 defense: customer obsession, a skeptical view of proxies, the eager adoption of external trends, and high-velocity decision-making.”

He goes on a little later in the same letter to say, “The outside world can push you into Day 2 if you won’t or can’t embrace powerful trends quickly. If you fight them, you’re probably fighting the future. Embrace them, and you have a tailwind.”

This is one of the reasons I have been focused in the last few issues on how you can keep up with technology changes.

I recently did three separate issues on how to maximize RSS feeds. As a result, I received an email from Trace Meeks from the Meeks Agency in Clearwater, Florida, that said,

“Not sure if you remember me, but we met a while back at Applied Net in Orlando. I liked your articles on RSS feeds, and I wanted to share with you a website I built that takes this concept to another level https://insurancedailynews.com/. I have not just Insurance Article feeds, but also Insurance Podcast feeds. Also, I just added your feed to the site. You should sign up! Every day you will get an article of the top 10 articles in Insurance.”

This site intrigues me in a couple of ways:

• It is incredible what anyone can do today using the right technology tools.
• This site is a great way to keep up with external trends in the industry.

You should sign up and give it a try. You can always unsubscribe if it becomes too much.

What external trends do you see that you can adopt to give you a tailwind?