Does your company culture demonstrate a passion for customers? Would you love to evolve your business so that it is always inventing on behalf of the customer. Today’s guest Steve Anderson, will show you how this can be done. His first book, The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, deconstructs Jeff Bezos’s personal letters to Amazon shareholders between 1997 and 2018, providing readers with a guide on the key takeaways and principles that Bezos leveraged in turning an online bookstore into a trillion-dollar company in just over two decades.

In this episode we discuss:

How to always be in start-up mode when it comes to winning over your customers
What it means to be obsessed about your customer and how Amazon got it right
How to create systems to measure, question, then trust your gut when making decisions

Date: January 7, 2020
Appearance: Work the System: 14 Principles to Grow Your Business Like Amazon
Outlet: Work the System
Format: Podcast

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