Email continues to be a very useful communication tool. And at the same time, everyone seems overwhelmed by the amount of email they receive. So, anything you can do to make your email stand out will help you maximize the benefit of these touches.
I have been experimenting with a platform that allows you to personalize images in your email so that every individual in your database gets their unique image when you send them an email. This service is called NiftyImages.
NiftyImages allows you to create personalized email images, countdown timers, and live social feeds for your email campaigns. You can get a picture of what this looks like by going to their website and entering your name in the box. You’ll see the image on the left change to include your name.
The Agents Council for Technology has launched a new Customer Experience Planning website. This interactive online resource is designed to help agents understand the customer experience life cycle and leverage technology to achieve the ease of doing business that consumers expect.
The information presented was created by the ACT Customer Experience Work Group led by Claudia McClain, founder of McClain Insurance Services.
Over the years, I have experimented with multiple tools to capture thoughts and information for both when I’m in the office or when I’m on mobile. I find that the best applications allow me to capture my thoughts quickly and will enable me to organize the information quickly.
I discovered WorkFlowy a few years ago and used it for a while, but for some reason, I put it aside. A conversation with a friend a couple of months ago about how they are using WorkFlowy effectively brought it back to mind. I find I’m using it extensively now to capture and organize thoughts and information for several big projects I am working on.
Recently, I received this question from a long-time Texas subscriber about getting a security certificate:
On July 1, Google will begin marking all sites that have not migrated to HTTPS as “not secure” in its Chrome browser. I want to move my website to HTTPS, but I’m not sure which of the three different SSL Certificates I should purchase: Domain Validation (DV) certificate, Organization Validation (OV) or Extended Validation (EV).
I’m sure that many agents are not even aware of this coming change and the potential negative effects it will have if they do not switch. I could certainly use some help in understanding the different types of certificates and what they do.
Thanks, Joe D.
I’ve written quite a bit over the last couple of years about why your agency website needs to be secured. Joe’s question again highlighted the importance of this issue because Google is taking a hard-line stance. You can find two previous articles here and here.
Creating engaging visual images for articles and social posts are a great way to capture attention. It is estimated that people can process visual information ten times faster than reading the text in articles.
That’s why over the years I have written several articles about tools to help you create Infographics, Word Cloud graphics, and other visuals that help communicate the core concepts quickly. One of the tools I’ve written a lot about is Canva. If interested, the links to several articles are below:
Canva is a stable and mature product and can be very useful.
The Visme Platform
However, I have been experimenting with a new graphics creation platform over the last few months that has become my new go-to tool for creating visual content. I can create infographics, presentation slides, and images for articles posted on my website. That tool platform is called Visme.