How to Maximize Google Alerts

I continue to be surprised by how little agency staff — especially producers — use Google Alerts.

Google Alerts

Using Google Alerts is like having a personal virtual research assistant spending 100% of their time searching the web to find news, comments, and articles based on keywords and phrases you select. The advantage of this personal assistant is that it doesn’t get tired, nor does it forget to do a search.

And, this service will not cost you anything because it is provided for free by the world’s most popular search engine — Google (hence the name!).

I use Google Alerts regularly to scour the web, looking for information that’s of interest to me. As you can see in the accompanying screenshot, I have many search phrases. Google Alerts constantly monitors the web for new instances of your search terms. It then sends a daily email recap of the most important items for my review.

Setting up and using Google Alerts is easy.

The Anderson Risk and Growth Assessment

The response to my new book, The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, has been gratifying. From appearing on The Wall Street Journal and USA Today bestsellers list to the great conversations I have had with many people, it has been exciting to see how people are resonating with the principles and how they can learn from Jeff Bezos.

The Bezos Letters

One of the common questions I am getting is, “Steve, how do I know which principles I should work on first?”

It’s a great question, and with 14 Principles, there are many things you could use to grow your business, so it’s important to know what’s right for you.

That’s why I’m excited to announce the availability of the Anderson Risk and Growth Assessment™.

Google Makes Remote Desktop Access Easier

I am often asked to help friends and family with their computer or software problems. Some of you may be in a similar situation. It can be very frustrating to help over the phone. Often, the easiest way to help is to take over their computer and make the necessary changes.

Chrome Remote Desktop

Remote access to another computer has been available in various forms for some time. Now, Chrome has a new solution in the form of Chrome Remote Desktop, which allows you to control another computer (or give access to yours) via a simple website.

In the past, using Chrome to grant access to a desktop involved both parties downloading an app from the Chrome Web Store, and navigating a clunky, dated interface. Now, parties need only visit a website, where one person sets up the tool by generating an access code to be used by the other person to log in.

The Importance of Strong Passwords

strong passwords

A couple of weeks ago, I was teaching a class on Cyber Security. I always talk about the requirement of using strong passwords. Here is the slide I use:

The most common answers to “Which is a more secure password?” are the second password, which is correct – to a point. Yes, it is a much more complicated password, but you will not be able to remember it, so you will write it down. The first password is complicated, harder to hack, and easier to remember.

During my presentation, there were several questions about passwords and password management options. This is why I thought it was worth addressing this topic again.

PowerPoint Presenter Coach Helps You Give Better Presentations

In a previous issue of TechTips, I talked about the power of PowerPoint Designer. Microsoft has added a few other features to PowerPoint that will help make your presentation better.

Presenter Coach

PowerPoint Presenter Coach

Microsoft is adding an artificial intelligence-powered assistant to PowerPoint called Presenter Coach. This tool is designed to help improve people’s presentations. The new feature appears during a rehearsal mode for PowerPoint slides and offers feedback on your presentation skills by listening to audio from your computer’s microphone. Presenter Coach pop-up tips provide feedback about pacing and filler words, so you’re not muttering or stuttering through a presentation. It also helps presenters be more inclusive with their language, with suggestions like police officer instead of policeman.

If you swear during a presentation, it will suggest that you don’t use profanity, and it will even highlight culturally insensitive phrases or alert you if you’re just lazily reading off the slides. PowerPoint will then generate a report with metrics about how well you’ve done in your rehearsal. Microsoft says it’s adding this feature because it has “received feedback from educators, students, and customers that people want an easy way to practice their presentations to improve their public speaking abilities.”