Now You Can Compete with the Progressives and GEICOs of the World On Your Terms!

As an independent agent, doesn’t it make you sick when you see Progressive and GEICO ads come on TV? Does it frustrate the daylights out of you because you know you can provide better coverage and a better price?

Now there is a way you can compete. It may look like they have won the war for the new digital consumer, but you have something they don’t.

How to Create a High Margin-High Profit Book of Personal Lines Business – Guaranteed!

Do You Want (actually need) to Increase
Personal Lines Revenue for Your Agency?

Now there is a low-cost, high-impact marketing program that will bring you increased revenue,
loads of new clients, dramatically boost your agency’s profits, and make personal lines
the most profitable book of business in your agency.

My name is Steve Anderson. As a licensed agent for over 30 years and editor of The Anderson Agency Report (also known as TAAR), I completely understand that it’s a jungle out there!

I’ve personally navigated through this challenging insurance sales environment for years and realize that when it comes to your personal lines book of business you are faced with intense competition and distracted consumers that have an abundance of choices.

Even worse, you desperately want to get the word out about your agency, but it seems impossible to compete with the GEICOs and Progressives of the world. Their ads – TV, online, billboards, radio, you name it – are everywhere!

Unfortunately, relying on your agency’s great products, your great service, talents, abilities, sales skills, personality, good looks and charms won’t get you very far when it comes to maximizing your agency success.


Make Your Personal Lines Book Highly Profitable

If you want to succeed with making your personal lines book a high margin, highly profitable part of your agency, then you need to understand how to market and build personal lines in today’s hyper-competitive environment.

The Fact is… Your agency can compete! The necessary tools are available. You have a big advantage – you are a local business. Now you just need to make sure you maximize this advantage.

Unfortunately, there are way too many agency owners today that don’t take the time to learn the simple ABC’s of marketing. They don’t use a proven marketing plan that produces a substantial flow of interested buyers and the resulting sales. And if you don’t have a marketing plan, then your sales are hit or miss. It’s as simple as that.

With the vast abundance of marketing strategies and platforms available, any size agency can launch a high-impact, sustainable, marketing campaign that will literally turn your agency upside down.


You Can Take Back Personal Lines

I am absolutely convinced that you can take back personal lines from the direct companies.

So, if you’re ready to explode your income by building a high margin, profitable personal lines book of business, then let’s get started.

Ross Dik – an in-the-trenches agent – and I have put together an 8-part online audio course that will teach you exactly what you need to know to navigate through this murky world of personal lines marketing in the digital age.

This is a proven and time-tested system developed by Ross over the last seven years. He has spent hundreds of hours learning what works and what doesn’t. Together we have merged the marketing and technology needed to create a process that will work for any agency, regardless of size or location.


The Personal Lines Ultimate Marketing Program

This 8-part online course will teach you a proven step-by-step process for creating a rock-solid foundation that will help you build your agency’s personal lines book of business into a highly profitable department.

This is NOT a course filled with fluff and useless philosophy; it’s a “how-to” blueprint that will show you exactly what you need to do to launch a low-cost, high-impact personal lines marketing campaign designed to extract hidden revenue sitting in your existing book of business.

This program was developed over the last seven years by Ross Dik, a local agent just like you. He took the time, spent the money, made the mistakes, learned through trial and error what works and doesn’t work to build a highly profitable personal lines book of business for his agency. And over the last several years when commercial lines revenue plummeted, his personal lines book helped him (and the agency) remain profitable.

The Personal Lines Ultimate Marketing Program organizes the complicated concepts and processes and brings all the pieces together into 8 simple, straightforward modules. Listening to each of these modules and following the step-by-step advice we provide will allow you to begin using the program immediately and begin the process of building a great personal lines book of business and boosting your agency’s profits.

Each of the eight lessons contains an audio program, a complete transcript of the audio program, a PDF workbook, AND an action plan detailing the specific steps you can take to make the program successful in your agency. Think of it as a mini-MBA in a box because you are going to learn exactly what you need to do to create a successful and sustainable program to maximize the revenue generated by your personal lines book. Once the program is running, it builds on itself year after year making your personal lines book profitable for years to come.


The Personal Lines Ultimate Marketing Program – Overview

Module 1: P.L.U.M.P. Introduction

PLUMP OverviewYou can’t blindly build your agency without understanding where you are going. But, way too many agency owners get passionate about their product, service or opportunity and jump head-first into the marketing pool without a second thought. Unfortunately, most of these agencies’ end up treading water and getting nowhere. And yes, some even drown. Here’s the real deal. If you want to jump in and build your personal lines book, then you’re going to need to do a little homework.

In Module One, the Overview, you’ll:

  • Understand the balanced approach to marketing personal lines.
  • How the four pillars of profitability will magnify your profit margins.
  • Realize that there is no quick fix, but consistent effort over time will yield huge results.
  • See the bird’s eye view of the entire program so you will know exactly where you are going and what to expect.


Module 2: The Four Outcomes

The Four OutcomesModule Two, Understanding the 4 Outcomes is Foundational, details the core of the program. This step is truly where the rubber meets the road. (And frankly, where most agency owners crash and burn.) If you want to build a wildly successful, sustainable personal lines book, then you’re going to need to understand the four outcomes you want to achieve.

In Module Two — Being Clear on the 4 Outcomes is Foundational, you’ll:

  • Learn why retention is the key to everything, but it’s not what you think.
  • Understand why positive endorsements are key to building new business and retention revenue.
  • Realize why focusing on the outcomes you want allows you to have a balanced approach.
  • Appreciate which steps you have to start with and which steps can wait.


Module 3: 5 by 5 Processes – The Key to Long Term Profits

The 5x5 AreasIn Module Three, you will learn about the 5 by 5 process of developing target goals over 5 years that virtually guarantees ongoing profits for your agency.

We believe you need to establish reasonable goals for your agency. This is at the core of the “5 by 5 process.” When you are able to grow your agency in each of the following five areas by 5% over five years, you can’t help but experience substantial – sustainable, but balanced growth. The five areas are: Average Policy Premium, Average Policies per Account, Retention, New Clients, and Overrides and Bonuses.

In Module Three, 5 by 5 – The Key to Long Term Profits, you’ll learn:

  • Why focusing on five areas gives you a balanced revenue stream.
  • Why retention is not what you think it is.
  • How to maximize overrides and bonus from your carriers that drop immediately to your bottom line.
  • The forgotten personal lines revenue booster and how you can leverage it to maximize revenue per account.


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Module 4: The Four Processes – How You Will Get it Done

The Four OutcomesOnce you understand what you want to achieve (the Outcomes), now you need the roadmap that will put your goals in action. And the good news for agency owners is you don’t have to do it yourself. Your existing staff is your best sales force, once they understand what is expected. The four processes details what every employee needs to know to help continuously building a profitable personal lines book.

In Module Four, The 4 Processes – How you will get it done, you’ll learn:

  • Why the renewal process starts when the policy is sold.
  • How the new business process is different than marketing and sales.
  • Why it’s critical to understand the difference between reactive and proactive service.
  • How use consistent communication to build ongoing relationships with new customers and existing clients.


Module 5: Creating Your Baseline – Why Knowing Your Numbers is Critical to Long-term Success

Creating Your BaselineObviously, your ultimate goal is to create a long-term, sustainable personal lines profit growth for your agency. And, even though quick cash-flow is important (and fun), you need to put strategies in place that ensure that your agency survives the test of time. This module will help you dig deep into your own agency and help you discover the top activities and critical numbers that you will need to understand in order to keep your agency continually moving forward and upward. The only way to know what’s working is to relentlessly compare your progress against your baseline.

In Module Five, Creating Your Baseline – Why it is Critical to Success, you’ll learn:

  • Why this will likely be the hardest area to get a handle on, and the steps you can take to make it easier.
  • How to dig deep into your agency numbers and make sure you understand what they mean.
  • How to measure your numbers against other agencies that represent the same carrier as well as in your own state and region.
  • How to find and maximize your marketing inventory to cut down on the amount of work you need to compete.


Module 6: Getting Started – Step by Step on What You Need to Get Going

Getting StartedGetting started is an extension of the previous modules. Understanding your numbers will provide some sense of your starting point. This should not be the first module you start with. The work that you have completed previously will now start to pay off.

In Module Six, Getting Started – Step by Step on what you need to Get Going, you’ll learn:

  • Why staff is the key to making this system work (so you don’t have to do all the work!).
  • How to “bring staff along” with you to effectively implement this program.
  • How to add incentives that will keep your staff engaged.
  • Why training is critical and how to create an environment where staff truly wants to help.


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Module 7: Keeping it Going – When the Going Gets Tough

Keeping it GoingThe hardest part of any business development program is not getting is started – it’s keeping it going. But, the good news is there are simple strategies you can employ to motivate your staff as well as carrier partners to help you keep the program going. There are tools you can employ that will make it easier to create a long term program that just keeps on working. This module is a continuation of Getting Started.

In Module Seven, Keeping it Going – When the Going Gets Tough, you’ll learn:

  • The specific types of meetings you will have with staff that help continue the excitement.
  • The guaranteed pieces that will increase revenue quickly.
  • How to make all 4 areas work to create a balanced approach.
  • Why using agency standard recommendations will virtually eliminate agency E&O issues.


Module 8: The Next Level and Beyond

The Next Level and BeyondThe basic steps are done. The program is running and working. You are tracking your numbers and revenue is up. Now, you want make sure you continue to build on the program you have spent the time and effort to create and implement. That’s what this modules all about. The problem many agency owners face is that they get tired of their programs long before their effectiveness wears off. They get seduced by the new gadgets and gizmos and want to try them in your program. But, that may be a big mistake. Taking your program to the next level and beyond will guarantee that your profits will continue to increase.

In Module Eight, The Next Level and Beyond, you’ll learn:

  • How not to get seduced by the new gadgets and gizmos.
  • How to dig into your agency management system to make sure it is supporting your processes.
  • Why testing is critical to making sure you’re maximizing your revenue.
  • Where to find the experts that will help you continue to grow your program.


One Final Point…

Maybe you are like me. You have great intentions. This program sounds exactly like what you have been looking for. You know that a healthy personal lines book of business can be a life saver for your agency.


How many programs have you purchased and failed to implement because they were too overwhelming and frustrating?

Arrow - RedI believe every agency needs to spend the time developing a robust personal lines book. Ross and I are so committed to your success that we are going to do everything possible to help you take this valuable information and not put it on the shelf, but put it into practice in your agency.

The Personal Lines Ultimate Marketing Program is only available as an 8-week course. One module — in the right order — will be delivered to your email inbox each week for 8 weeks. Included in each email will be a link to the audio program in MP3 format. You will be able to download and import the audio program on any portable MP3 device, such as an iPhone or iPod.

Along with the audio program will be a complete and fully edited transcript of the audio program. Time notes are included so you can go back to certain sections and pull out the specific information you remember hearing.

Also included will be a PDF workbook and, perhaps most important, action items that you will need to complete before the next module arrives.

You see, I know that day-to-day urgencies can suck your time. This program will work, guaranteed. But it will only work if you are able to implement the ideas contained in this program in your agency.

And, here’s the best part of all. I am NOT going to charge you an arm and a leg for this program.

Instead, I am practically GIVING AWAY the Personal Lines Ultimate Marketing Program for two simple reasons:

  1. I understand that things have likely been tough over the last few years and you have to make hard decision on how you spend your marketing dollars…
  2. I want you to experience for yourself the benefits of this simplified approach to building a profitable personal lines book of business without taking any risk.

And, what better way to do that than to offer it at a price you simply can’t refuse? (Believe me, this is a price that any size agency can afford.)

Arrow - RedAnd to “sweeten the deal” even more, you will be able to add up to four other members of your agency to the course. With five people on board, you’ll be able to brainstorm together on how best to get this program running and into practice — that much faster — in your agency.

You see, I absolutely believe that independent agents can compete effectively with the online and direct writers. We are committed to helping independent agents “Take Back Personal Lines!”

Your investment in The Personal Lines Ultimate Marketing Program is only $497. If you really want to dramatically enhance your personal lines income you can’t afford to wait a minute longer to start.

My Personal Guarantee

Satisfaction GuaranteedI want you to be 100% THRILLED with your purchase. If, for any reason, you’re not absolutely blown away by the Personal Lines Ultimate Marketing Program, then just let us know and we’ll refund your money… no questions asked.

I want to make this as simple as possible, so I promise you that you have absolutely NOTHING to lose.

Let’s Get Started!

Click on the button below to begin your journey into the world of building a profitable book of personal lines business.


Steve Anderson

$497 — Instant Access to PLUMP
Backed by our 100% Satisfaction Guarantee

Icon - InfoUpon completion of your order, you will be taken directly to the course sign-up page where you can register your user name and password. You will also get an email with the link to the sign-up page for The Personal Lines Ultimate Marketing Program in your inbox along with instructions on how to sign up four of your other team members so you can all immediately start to build a profitable book of personal lines business.