An Insurance Agent’s Guide to Facebook Advertising


Skyrocket Your Business with Facebook Advertising

Online course shows you how to…
  • Design a successful Facebook ad
  • Customize your target audience
  • Promote and track your posts
  • Maximize your ROI for every ad
  • Grow your customer base, and more!

What is Included in the
Facebook Advertising Course?

Maximize your Internet presence, get more Likes, and sell more product


Module #1: Start Here

  • Welcome to the Course
  • About Steve Anderson
  • How to Get the Most Out of this Course
  • Why Facebook Advertising?
  • Understand ROI vs. Conversion


Module #2: Overview

  • Learn the Lingo
  • Placements, Types of Ads, and Posts
  • How Facebook Advertising Campaigns Work


Module #3: What You Need to Get Started

  • Initial Preparation
  • Your Facebook Business Page
  • Content Ideas for Business Page Posts
  • Your Advertising Account
  • Your Email Marketing Service
  • Your Offer
  • Your Landing Page and Thank You Page
  • Sample Landing Pages
  • The Power Editor


Module #4: Elements of a Promoted Post

  • Your Images
  • Creating Your Own Graphics: Online Tools
  • Creating Your Own Graphics: Mobile Apps
  • Your Ad Copy
  • Sample Promoted Posts


Module #5: Choosing a Campaign Objective

  • What Do You Want to Accomplish?
  • Types of Campaign Objectives


Module #6: Audience Targeting

  • Finding the Right Audience
  • Custom Audiences
  • Audience Insights


Module #7: Bidding for Maximum ROI

  • Setting a Budget
  • Cost Per 1,000 Impressions
  • Cost Per Click
  • Optimized Cost Per 1,000 Impressions


Module #8: Promoting Your Promoted Post

  • Boosting Posts from the Page Wall
  • Promoting from Facebook Ads
  • Page Post Engagement Tutorial
  • Page Likes Tutorial
  • Clicks to Website Tutorial
  • Website Conversions Tutorial
  • App Installs Tutorial
  • Ad Approval


Module #9: Tracking Your Promoted Post

  • Accessing Performance Stats
  • Creating a Conversion Pixel
  • Using Google Analytics


Module #10: Conclusion

  • Extra Tips and Tricks
  • Final thoughts
  • Send Us Your Results!


How it works: Simple & Easy Interface

Very easy to use with a newbie-friendly interface
Once you sign on to the course, you will be guided step by step through an easy tabbed format, all at your own pace and schedule. You can go back and forth as many times as you want, always being guided by a table of contents on the right sidebar.Access to your Bonus Power Editor Course is always within easy reach using a handy link at the bottom of the table of contents.The Power Editor Course will help you better understand the fundamentals of using the Editor to run your Facebook advertising campaigns. It covers accessing and navigating Power Editor, setting up your campaigns and ad sets, using multi-product ads, along with several valuable power tips.

And as always, you’re backed by our 100% money back guarantee.

Leave a Comment Below and Tell us What You Think…

Steve Anderson provides information to insurance agents about how they can use technology to increase revenue and/or reduce expenses. He speaks professionally to hundreds of agents each year on the future of technology, the social web, and how insurance agencies can establish their Internet presence.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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