9 Steps to Perfecting Your Customer Lifecycle Steve Anderson, LinkedIn Influencer June 19, 2014 Consumers’ expectations are changing faster than ever. The way your organization markets and sells insurance products has changed more in the last few years than in the previous thirty. Insurance marketing and sales are being transformed right before our eyes. The sales game has changed a lot. The marketing activities that insurance agencies have relied on for many years to obtain new clients and retain existing clients are not working as well as they have in the past. Read the full article.