A few weeks ago, my TechTips highlighted the ability provided by a new WordPress plug-in supplied by Amazon to automatically add audio to your website with Amazon Polly.
In this TechTips, I want to show you how you can use the same WordPress plug-in from Amazon to translate the English text on your page to one of 23 different languages.
The plug-in uses an Amazon Web Services machine translation feature. According to Amazon, native English speakers make up 26% of the total online audience. For many agencies, being able to make their website multilingual will be a significant benefit to attract a non-native English-speaking population.
Refer to my previous article to understand the necessary components to use the service on your website.
Clicking three boxes on the Translate Configuration page is all it takes.
- Enable translation support—Checked.
- Enable audio for translations—Checked.
- Pick the target languages—Check as many as you want out of the language options.
- Click Save Changes.
It is that easy.
Creating a WordPress Post
Translating a post is not currently automatic, which I like. It gives me the flexibility to choose specific pages to convert.
- To translate the page, navigate to the Amazon Polly section in the post, and click the Translate button.
- Depending on the length of the post, the translation will be completed in less than 2 minutes.
- Once done, make sure to save and update the post.
A couple of caveats:
- This is an automated translation.
- I don’t know Spanish, so I am not able to comment on the quality of the resulting translated article.
- You might want to have someone check the quality before using it on your site.
The ability to quickly, easily, and very inexpensively translate content on your website will help your organization be more visible to a much larger audience. It likely will also help increase your on-line presence.
What do you think? Is this just a gimmick or something that would enhance the capability of your website?
There is something special about receiving a handwritten notecard. It communicates that someone took the extra time to acknowledge you. I love sending notecards because I know how special they can be.
Unfortunately, I seldom actually send one out. It is worth the time to do, and it’s hard.
My first psychological barrier is that I believe my handwriting is terrible! Next, making sure I have cards and postage available, and then getting the note to the post office seems like an insurmountable problem.
Because of this, I’m always looking for technology solutions that help me actually send out thank you notes. Over the last few years, I’ve explored various options and platforms, yet none have quite fit my needs.
In my continuing quest, I recently came across Handwrytten (no, that is not misspelled!).
Cybercrime continues to grow, and no one is immune. Insurance agencies, small businesses, and even large municipalities like Baltimore are being hit with ransomware attacks and other types of cybercrime.
What would you do if your office was hit with a ransomware attack or one of your employees wired money in response to a phishing email?
I have written a couple of articles on how to spot phishing emails that you can review here and here. The best defense against a phishing attack is to make sure all employees are trained to question any email that doesn’t “look right.”
But even extensive employee training won’t guarantee that your organization won’t be a victim of a cybercrime attack.
Fortunately, the FBI maintains a website where you can report an incident. The full name is the Federal Bureau of Investigation Internet Crime Complaint Center (IC3).
The title of this post might be considered classic clickbait, but I did get your attention. Read on to see if you have lost money that needs to be found.
Recently, I received a letter from the Tennessee Treasury Department, which generally is not a good thing. Fortunately, this letter had good news. It was from the Division of Unclaimed Property telling me that I might have unclaimed property worth $55. I was directed to the Tennessee website that provided access to the database of unclaimed property. I went through the process of verifying my identity and filing a claim. I received a check in the mail for the full amount.
Money that was mine that I had no idea was due me.
I suspect you understand that your website is one of the primary tools you use to engage with both prospects and clients. It is how many people find you and starts the process of understanding what you offer. It is also a channel your clients can use to access information, documents, and other tools to help them better manage their insurance program.
The expectation of website visitors continues to change. One engagement tool I have added to my website is the ability to automatically create playable audio for every article I publish using the Amazon Web Services (AWS) Polly Service.
WordPress Plugin for Amazon Polly
Amazon Polly is a web service that automatically converts text to audio. Using the Amazon Polly plugin for WordPress, you can provide visitors to your WordPress website with audio recordings of your content. The plugin creates audio files in any of the voices and languages supported by Amazon Polly. Your visitors can stream the audio at their convenience using inline audio players and mobile applications.
You can configure the plugin to do the following: