How to Create Your Own Branded URL, Link Shortening Solution

A link shortening service allows you to use a short, easy to remember, and easy to type website link to send people to a much longer and more complex one. For example, which link would you rather give out to someone:

Pretty Link Custom Short Links

stevea.me/mouse-setup (last week’s TechTip)

or

steveanderson.com/2018/08/23/how-to-set-up-your-mouse-for-maximum-effectiveness/ (the actual URL for the article on my website)

Which is easier to remember and to type? It is obvious.

“Designing and Implementing a Winning Customer Experience – Episode 023”
by Steve Anderson and Ryan Deeds

Sorry, listening to the audio on this website requires Flash support in your browser. You can try playing the MP3 file directly by clicking here.

Summary:

In this episode of “The Digital Broker”, Steve and Ryan discuss how insurance agencies must evolve from providing “customer service” to “customer experience.”

By listening to this episode, you’ll learn:

  • What’s the difference between “customer service” and “customer experience”
  • Why it is important to provide more than the minimum expected service
  • How a well-designed customer experience plan can grow a business
  • How to design a customer experience program
  • What specific things can be done to win the loyalty of clients

The Digital Broker podcast is brought to you buy Indio Technologies. Indio turns the application and renewal process into an online TurboTax like experience for your clients. As a result, the 1,000+ agents using Indio provide their clients with a top-rated customer experience, reduce their E&O exposure, and outgrow their competition. To learn more about Indio, click here!

How to Set Up Your Mouse for Maximum Effectiveness

The mouse that you are using to read this article was invented by Douglas C. Engelbart and first demonstrated in public in 1968 at the Fall Joint Computer Conference in San Francisco to one thousand of the world’s leading computer scientists. It wasn’t commercially adopted until the late 80s when Apple included a mouse to control the graphical user interface on the Macintosh computer. Microsoft quickly followed when Windows 95 was released.

Mouse Properties Diolog Box

Your lowly mouse. You use it every day yet take it for granted.

The last couple months I have been talking about some of the changes taking place with computer monitors. I received the following question from a subscriber.

“The thing I like least about multiple monitors is losing my cursor. Any suggestions for how to keep track of it? It seems to scamper away to a different monitor. Seems like a dumb question but it gives me trouble.”

Fortunately, the answer is yes; you can control how your mouse operates by opening and understanding the mouse properties dialog box.

“How To Develop and Communicate An Agency’s Value Proposition – Episode 022”
by Steve Anderson and Ryan Deeds

Sorry, listening to the audio on this website requires Flash support in your browser. You can try playing the MP3 file directly by clicking here.

Summary:

In this episode of “The Digital Broker”, Steve and Ryan discuss how an agency can identify, define and communicate the “value proposition” that it brings to customers, prospects and the industry as a whole. Ryan and Steve further discuss how developments in technology and business are resulting in fundamental changes for the insurance industry and what that portends for the future.

By listening to this episode, you’ll learn:

  • How to determine the actual value an agency provides to customers and prospects
  • How an agency can answer the question as to why a customer should choose their agency
  • Why it is critical for an agency to successfully articulate their value proposition
  • How an agency can develop proactive services to deliver value and operational excellence
  • How the insurance industry is experiencing a continuing metamorphosis from a focus on loss restoration to one of loss prevention.

The Digital Broker podcast is brought to you buy Indio Technologies. Indio turns the application and renewal process into an online TurboTax like experience for your clients. As a result, the 1,000+ agents using Indio provide their clients with a top-rated customer experience, reduce their E&O exposure, and outgrow their competition. To learn more about Indio, click here!

TotalCSR Allows You to Hire the Best – No Insurance Experience Required

The insurance industry is facing a silver tsunami. Baby boomers are retiring in higher numbers than ever. One of the significant strategic issues all insurance organizations are now facing is how to find, hire, and retain competent replacements for the thousands of jobs becoming available.

TotalCSR WC Page

There is an avalanche of articles and presentations providing insight on how to attract, and retain, millennials into the insurance industry. However, not enough time is spent talking about how to create an onboarding and training program for these new hires so they can be a productive part of the organization as quickly as possible.

For too many organizations, new employee training — especially for those hired with no insurance experience — is hit or miss. It often entails sitting with an “experienced” customer service agent to “learn the ropes.”

Easily Train New Hires with TotalCSR

Fortunately, a new insurance training platform — TotalCSR — provides a way to train new, inexperienced employees at a cost any size organization can afford.