How to Use Help a Reporter Out (HARO)

One of the best ways for you to be perceived as an authority on insurance is to be quoted by national, regional, or local news sources. Public relations firms charge thousands of dollars each month to place you and your content with media outlets. And, you don’t need to pay that much. You can do it yourself using just a little bit of guerrilla marketing.


Last week, a quote from my book, The Bezos Letters, was included in an article published on the Data Center Frontier website. The placement of that quote did not happen by accident. The author included my quote because I pitched him after he asked for comments from experts willing to contribute to his article. I pitched him based on the information contained in my book. He ended up using my quote, and I received exposure to an industry that was not on my radar at all.

You can do the same thing with a little bit of work on your part.

Repurpose Your Content as PDF Reports

Content marketing has proven to be a very effective way to raise the visibility of your organization in an online search. One of the more common forms of creating content is to write articles that are posted on your website. Another effective way to repurpose that content is to create eBooks (electronic books) as downloadable PDFs.

Beacon screenshot

Some people prefer printing out a document and reading than trying to read it online. There also may be a higher perceived value of the information if it’s contained in an electronic book. There are tools today that allow you to import text into an online platform that will enable you to create PDF documents easily. These types of materials are also known as lead magnets.

One such platform I have used is Beacon.

How to Recall an Outlook Email

Have you had one of those moments when you realized that you clicked Send just a bit too fast?

recall email

For instance, there might have been a bad typo. Usually, recipients overlook minor typos in emails. However, there are some other mistakes you may want to avoid, such as not adding the attachment you mentioned, spelling the name of the recipient wrong, forgetting to (B)CC someone, or typing a reply when you are angry.

So, can you take back an email that you’ve already sent? Read on to know all about unsending and recalling emails.

Automate Capturing Transactional Email Data

A few weeks ago, I wrote about a new Amazon Web Service platform called Honeycode. I suspect for many agency owners, the thought of creating a web or mobile app to automate a manual process was well beyond their comfort zone. What I probably should’ve emphasized was that you should be thinking of whom you can get to do this for you, not how you can do it yourself.


This week’s article is along the same lines. Who can you find in your agency that would like to take on a project that could automate the flow and capture of information within your organization?

Automate Email Data Capture

Today’s topic is how to automate capturing transactional data contained in emails.

Catch Website Errors Automatically

Finding and fixing spelling and grammar errors is an essential part of your online brand. In past TechTips, I’ve written about tools I use to make sure I catch as many of these issues as possible. I primarily use Grammarly to check and fix all of my articles for these types of mistakes. I’ve also written about the Microsoft Editor for Word as another option.


Your company website is another place you should make sure to find and fix any errors, including broken links. A broken link is a link to another website that no longer works. This is one of the most irritating problems I find on sites.