Steve Anderson

In this episode Steve:

• Tells us why he decided to write The Bezos Letters
• Declares that the biggest risk businesses take is not taking risks
• Explains the four distinct cycles of business risk and growth and 14 principles that emerged from Bezos’s letters to Shareholders
• Points out that the 3 big Amazon successes today all began as failures
• Explains why Amazon shuts down so many new experiments
• Tells us how Bezos uses risk to strategically grow
• Reveals the 2 types of business decisions at Amazon
• Tells us how the lessons learned from Bezos can be applied to any business, large or small
• And explains why Bezos says that everyday is day 1

The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, deconstructs Jeff Bezos’ 21 years of personal letters to Amazon shareholders through his unique lens of risk, providing readers with a guide on the key takeaways and principles that Bezos leveraged in turning an online bookstore into a trillion dollar company in just over two decades.

While working on a book about risk and growth, Steve discovered the unique idea of how Amazon was able to grow into one of the world’s most successful companies. He shifted directions and partnered with his wife, Karen Anderson, to move from a self-described ‘boring’ book to a best seller.