Steve Anderson

Steve’s recent book, The Bezos Letters, is an intelligent and insightful look at the 14 Principles Jeff Bezos used to grow Amazon at lightning speed.

For the first time, The Bezos Letters™ unlocks the key lessons, mindset, principles, and steps Bezos continues to use to make Amazon the massive success it is today. Applying these principles helps drive higher, faster results. Steve shows us how to apply Bezos’ same practices to watch their organization to become more efficient, productive, and successful—fast! Success leaves clues and to say that they discover them on this episode is an understatement.

The Bezos Method of Business Growth and Risk-Taking

Everyone knows the unprecedented journey that propelled Jeff Bezos from the owner of a tiny online bookstore that he launched in July 1994, to the head of Amazon, the fastest company ever to surpass $100 billion in annual sales; making him the richest man in the world.

What few people know are the 14 principles that Bezos followed to accomplish the unimaginable feat. In The Bezos Letters, author Steve Anderson dissects the 21 annual letters that the Amazon founder has written to shareholders to glean the essence of Bezos’s business philosophy.

Most amazingly, Anderson tells host and award-winning journalist Dean Rotbart, Bezos is relying on those same 14 principles not only to continue to grow Amazon at a rapid clip, but also, soon, through his privately-owned Blue Origin aerospace company, to revolutionize space travel and manufacturing.