I first read Daniel Pink’s book Drive: The Surprising Truth About What Motivates Us a few years ago on the beach in Costa Rica. Karen and I were on vacation and I could not put the book down. It continues to resonate with me. I keep thinking about the section where he talks about how paying commissions may not actually motivate salespeople to sell more. Counterintuitive, isn’t it? I realize suggesting that insurance salespeople should not be paid commission is heresy. But, what if Pink is right and you are wrong?
This TED talk by Pink is 18 minutes long. I recommend you take a few minutes and listen. Then, if you are intrigued, read his book.