I first read Daniel Pink’s book Drive: The Surprising Truth About What Motivates Us a few years ago on the beach in Costa Rica. Karen and I were on vacation and I could not put the book down. It continues to resonate with me. I keep thinking about the section where he talks about how paying commissions may not actually motivate salespeople to sell more. Counterintuitive, isn’t it? I realize suggesting that insurance salespeople should not be paid commission is heresy. But, what if Pink is right and you are wrong?

This TED talk by Pink is 18 minutes long. I recommend you take a few minutes and listen. Then, if you are intrigued, read his book.

I recorded a short 30-minute presentation with George Nordhaus talking about my recent article posted on LinkedIn Machines Won’t Replace Insurance Agents in 2016, But They Will Do This

I make the argument that the future of insurance marketing and communications will become heavily influenced by the rapidly escalating advancement of ‘thinking’ computers such as IBM’s Watson. The industry is already taking advantage of machine learning. The head of Swiss Re states: “It (IBM’s Watson) will do a whole lot of work and very quickly. There will be more accurate underwriting, and to a certain extent it probably removes some human emotion in terms of decision-making too.”  Watson is only one of a host of machines on the way. Listen in as I suggest the first steps you need to take to be prepared.

Erie Insurance Uses Drone on Property Claim

Erie Insurance applied to the FAA for an exception to experiment with using drones in the claims adjustment process. This short video shows how they used a drone to inspect a homeowners roof. This is just the beginning of how drones are transforming the insurance business.

Question: What other examples of drone usage in the insurance industry have you seen? You can leave a comment by clicking here.