(originally published in Insurance Journal, Mar 12 2007) Technology expert Steve Anderson of The Anderson Network Inc., a licensed independent agent for the last 25 years, began his presentation to the Independent Insurance Agents of Texas conference in February by asking his audience to consider these key questions: What technology is important to grow a business and how should these tools be used? Anderson's answer was that Internet … [Read more...]
Creating a Marketing System
A systematized process takes the “grunt” out of marketing The softening market, along with an increasingly competitive marketplace, is putting pressure on agency sales staff as they struggle to meet their production goals. Agencies are constantly asking how they can create and use a marketing and sales system, often called a customer relationship management (CRM) system. Agencies are looking for a way to systematize the marketing process so … [Read more...]
