Sears is hoping college kids' love of Facebook translates into more back-to-school sales online. The mass merchant has introduced a Facebook page with three Facebook applications designed to help college students plan for their move into dorms, as well as plan for their wardrobes, furnishings, and supply needs. The Campus Ready applications are the Campus Gift Getter, Dorm Room Designer, and Roommate Matchup. And Campus Ready enables shoppers … [Read more...]