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Forrester’s research shows that the mobile Internet is starting to become the primary way people access and use the Internet around the world. This is starting to look like what Steve Jobs called the “post-PC” world. Forrester sees potential for growth of mobile commerce. Twenty-five percent of people in the United States have researched retail products with mobile devices but only 9% to 15% have actually completed a purchase. The United … [Read more...]
Data collected by market research and consulting firm Parks Associates, found that Generations X and Y tend to prefer using mobile applications over Web browsers on smartphones, as compared with older mobile users. This group is especially put off by mobile Web sites not designed for the small mobile screen. The preference for native mobile applications is growing because apps don't require users to enter Web addresses or to deal with slow … [Read more...]
An In-Stat survey asked 1,300 respondents, “What features are desired on your next phone?” The top three responses were better connectivity, better audio, and simplicity. Here’s a rundown of what In-Stat found in its research: Survey respondents expressed interest in more mainstream features, not “exotic” bells and whistles such as wearables, dual-screen, e-paper, or roll-out displays. Digital cameras, speaker phones, and GPS … [Read more...]
The latest findings of the Pew Research Center's Internet & American Life Project mark a departure from the stagnation in home high-speed adoption rates that had prevailed from December 2007 through December 2008. During that period, Project surveys found that home broadband penetration remained in a narrow range between 54% and 57%. The greatest growth in broadband adoption in the past year has taken place among population subgroups that … [Read more...]
