Anderson Issues Report Protecting Agencies from Data Breaches

NASHVILLE, Tenn. (January 6, 2010)—“Information is the most radioactive element in today’s businesses,” says Steve Anderson of The Anderson Agency Report in his most recent business guide for independent insurance agencies, called Client Information Security.

Anderson’s report highlights that more than 88% of client data breach cases last year involved employee negligence and that 84% of cases involved organizations with more than one incident. The average total per-incident cost of a breach was nearly $6.7 million, including civil and regulatory penalties, administrative expenses and legal defense costs.

Insurance agencies of all sizes are treasure troves of personal client data, and they need to establish effective protective barriers and appropriate responses in case there is a breach. Client Information Security provides agency leaders with the information they need to identify and prioritize their vulnerabilities.

The report provides a walk through the agency’s “weak links,” including employee malpractices and negligence, theft of equipment, and external attacks, such as hacking. It aids the agency in categorizing what data to protect and gives more than 20 detailed steps on how to get a data-breach security plan up and running. Anderson provides a convenient, at-a-glance method for classifying risks and incidents in a graphic depiction that can be used to track, analyze and document compliance with a security plan.

Anderson gives insights into surprising areas of vulnerability, such as the problem of “reverse shredding” of documents, and how to foil hardcopy data thieves. He also goes into substantial detail on dealing with an incident from original, internal discovery to notification of authorities, gathering of evidence, damage control and corrective action.

Client Information Security goes beyond treatment of personal data, addressing corporate data held at agencies as well. It not only helps the agency with its data but makes agency members smarter about risk management and insurance resources for their own clients. Security breach laws are covered in their own section, and a state-by-state summary and “further resources” section round out the comprehensive report. To find out more or order a copy, visit http://www.ClientInformationSecurity.com.

The report can be purchased at www.ClientDataSecurity.com.

About Anderson: Based in Nashville, Tenn., Steve Anderson (www.SteveAnderson.com) is one of the insurance industry’s top consultants and speakers. He delivers keynote addresses, lectures, seminars and conference programs, in addition to individual agency consultations, helping clients maximize productivity and profits by smart use of technology. He is executive editor of The Anderson Agency Report (TAAR), a monthly newsletter dedicated to providing independent agents with the technology information they need to more effectively manage and grow their agencies. In addition to being a licensed independent agent for more than 30 years, Steve has a master’s in Insurance Law.

The Anderson Report on Agency System Selection Now Available

I am pleased to be able to announce the official release of the updated Anderson Report on Agency System Selection. The information available in this special report has taken me years to learn. See the press release below for detailed information. Feel free to contact me if you have any questions.

Technology Anxiety? New Anderson Report
Helps Agencies Select Management Systems

NASHVILLE, Tenn. (November 30, 2009)—The continuing soft market and recession are putting the squeeze on independent insurance agents and brokers, causing a 2.8% job loss rate for agents and brokers in the past year, according to the Bureau of Labor Statistics. Streamlining is the key, but agencies need to stay up on technology to compete, says Steve Anderson of The Anderson Agency Report.

Anderson recently introduced a special report to aid agencies in that evaluation and selection process. The Anderson Report on Agency System Selection (www.AgencySystemSelection.com) walks agencies through the process, reviewing the specific technology-vendor options available for firms of any size.

“The problem we find from our surveys and client interactions is that the whole technology realm is too complicated and too expensive for many agencies to grapple with during an economic downturn,” says Anderson. “They simply don’t have the resources for a costly team of tech evaluators right now.”

A recent study found that 59% of insurance executives are unhappy with their existing systems, and agencies are looking for ways to improve their technology without breaking the budget, Anderson says.

Choosing an agency management system can be difficult. “The expertise of insurance agencies is selling insurance; computer concepts and terminology can be intimidating to agency owners, managers and users alike,” the report says. “In addition, despite industry consolidation over the years, agents still face a wide range of choices in the technology marketplace.” There are more than 30 options, and each has its particular advantages and disadvantages depending on the carriers represented, number of employees, mix of agency business, and number of locations, to name just a few, Anderson says. For example:

  • Should the agency stay with the current vendor and upgrade the software? Or should it look at an entirely new system from another vendor?
  • What real benefits will the agency obtain from specific system features?
  • Is the agency capable of maintaining its own system, or should it let someone else manage the computer systems by going with a hosted system (known as software as a service, or SaaS)? Who will watch over the system?

Agencies can walk through a standard process on their own to evaluate different vendor systems and pick the one that’s best for their agency, says Anderson. In general, the firm must determine where it is now and where it wants to go. Then it can begin to evaluate what system would best fit into its current operations—or best replace a system with which it is unhappy. “The purchase of an agency management system is not first and foremost about computers,” says the report. “It’s about the agency, the way it operates now, the way it will operate next year and the years beyond. A detailed system review is an opportunity for an agency to closely examine its business and make decisions about the kind of agency it wants to become.”

Anderson has developed a five-part course on how to go through the agency system selection process. The course—currently free—is e-mailed in five segments. Agents can register to receive the e-mails (one a day for five days) by going to https://steveanderson.com/choosing-the-best-agency-management-system/.

About Anderson: Based in Nashville, Tenn., Steve Anderson (www.SteveAnderson.com) is one of the insurance industry’s top consultants and speakers. He delivers keynote addresses, lectures, seminars and conference programs, in addition to individual agency consultations, helping clients maximize productivity and profits by smart use of technology. He is executive editor of The Anderson Agency Report (TAAR), a monthly newsletter dedicated to providing independent agents with the technology information they need to more effectively manage and grow their agencies. He is also president of The Anderson Network, Inc., which was formed to help agents and brokers maximize productivity and profits using practical technology. A licensed independent agent for more than 30 years, Steve has worked as a manager and producer in two agencies.

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ACT Podcasts on Agency Productivity and Internet Marketing

I have been involved in one way or another with the Agent’s Council for Technology (ACT) since its inception in the mid 90’s. ACT is a partnership of independent agents, companies, technology vendors, user groups, and associations dedicated to enhancing the use of technology and improved work flows within the Independent Agency System.

ACT held their fall meeting in conjunction with the IIABA Leadership Conference in New Orleans in September. Part of that meeting was a Special Event with Young Agents and IIABA State Officers. Two panel discussions were held and recorded. They are both well worth listening to. The podcasts of both panels are available online at www.IndependentAgent.com/act.

Each panel runs about an hour and provides a great summary of the breakthrough strategies agencies are employing to enhance their productivity and transform their marketing to fit the online world.

I was a participant on the “Transformation in Agency Marketing” panel. As you will see from the details below, some great people with practical experience participated on both panels. Jeff Yates, Executive Director of ACT said about both panels, “I think you will agree they hit the ball out of the park in clearly presenting the opportunities available to agencies today to become more efficient, save time and attract new sales to their business.”

I do recommend you download both of these podcasts to your iPod and listen to them on a walk or while you are driving. Each panel participant provides a host of tips and techniques they are currently using to enhance productivity and increase sales. I promise you this will be two hours of well spent time!

More Details on the Podcasts:

Podcast # 1: “Practical Strategies to Enhance Agency Productivity”

  • Brian Bartosh, Top O’ Michigan Insurance
  • Stu Durland, Seely & Durland Insurance
  • Lisa Parry Becker, Parry & Son
  • Cyndy Smith, Haylor, Freyer & Coon
  • Ashley Whitney, Harbor Brenn Agencies
  • Jeff Yates, ACT Executive Director, Moderator
  1. The most effective workflows & technologies being employed successfully within agencies to enhance productivity
  2. How agencies are transforming the roles of their staffs to more pro-active service and sales

Podcast # 2: “The Transformation in Agency Marketing”

  • Steve Anderson, Steve Anderson Consulting
  • Katie Herbst, Westfield Insurance
  • Angelyn Treutel, Treutel Insurance Agency
  • Rick Morgan, Rick Morgan Consulting
  • Rick Dinger, Crescenta Valley Insurance
  • Peter van Aartrijk, Aartrijk Group, Moderator
  1. How agencies are rebalancing their marketing strategies to more of an online focus using their websites, social media, and search engine positioning

The PowerPoint for “The Transformation in Agency Marketing” panel is also available on the site.

www.IndependentAgent.com/act

Google Insights for Search

Google provides many tools that can help you understand Web searches. Google Insights provides you with all kinds of information about any keyword/phrase in which you are interested. You’ll find out how searches for that keyword/phrase peak and ebb over time, where geographically that search is most popular, and what other keyword/phrases are used to conduct similar searches.

For example, at the time of this writing, we tested the tool using the phrase “Insurance Agent.” Google Insights revealed that the use of this phrase has been relatively constant over the last several years. This tool also shows by state how much this search term is used. One of the rising search terms is “insurance agent jobs” and “insurance agent careers.” In other words, more people today are searching for jobs in the industry.

How can you make use of this data? By learning what people are searching for, you can customize your Web site by adding these terms. That way, your site will become more visible to these searchers. This information will help you better understand the information your target prospects are looking for.

Meeting Scheduler: TimeBridge

Have you ever tried to set up a meeting with people who use different calendars? At best, it can be a challenge.

TimeBridge, a PC Magazine Editors’ Choice, helps you set up meetings for those with unrelated scheduling systems. You’ve got Outlook; she’s got Google Calendar; he’s got Thunderbird, and so on. Instead of playing phone-tag and worrying about time zones, you just send out the invites, and TimeBridge handles the confirmations and reminders. You only need to know the e-mail addresses of each person you want to invite. Each person receives a message with the options for a meeting time; they don’t need a TimeBridge account to reply. As the originator, you get a message if your various invitees can’t make it at the proposed times.

Once the meeting is set, everyone gets an e-mail confirmation with links to import the info into various calendars, including Google, Outlook, Yahoo!, and Apple’s iCal. Currently, the service is free but TimeBridge has plans to charge for premium services in the future.