Grey Googlers is the title given to a recent article in USAToday describing the growing number of older people who are turning hobbies into a source of income thanks to Google.
Jerry Alonzy is one example. He created a career as an independent handyman at the mercy of weather patterns near Hartford, Conn. He always made [...]
Different generations require different marketing approaches
In October 2006, the U.S. population hit 300 million according to the U.S. Census Bureau population clock (www.popclock.com). The more you are able to understand the thoughts, fears, motivations, and expectations of each generation, the better you will be able to market to, as well as service, each group. You [...]