Grey Googlers is the title given to a recent article in USAToday describing the growing number of older people who are turning hobbies into a source of income thanks to Google. Jerry Alonzy is one example. He created a career as an independent handyman at the mercy of weather patterns near Hartford, Conn. He always made a decent income that rarely grew. Then he found Google, and his life changed. Alonzy, 57, now makes $120,000 a year from the … [Read more...]
Age Matters
Different generations require different marketing approaches In October 2006, the U.S. population hit 300 million according to the U.S. Census Bureau population clock (www.popclock.com). The more you are able to understand the thoughts, fears, motivations, and expectations of each generation, the better you will be able to market to, as well as service, each group. You see, age matters. The generally accepted generation categories are: Seniors, … [Read more...]
